bring the core brand concept into customer's life, and preaching their spirit to people who have the same desire or need. That will be nice fodder and material for social content and media because that can easily help brands to build image to their followers and audiences. In the other hand, creating hot topics to gain attention and traffic should not be considered just for selling, because it‘s actually creating opportunity to observe new needs in market and engaging more customers, therefore, I think that e-commerce should run with long-term and ...