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Yukai Liao Yukai Liao is a Service Designer/Design Researcher/Strategist, had experiences of leading or working with people from different cultural/professional backgrounds. He devoted himself to deliver strategic planning through research. In his previous careers, he helped Walmart to optimize different types of internal operations, made business strategies for a global financial institute, and designed a new service for a global training institute. He keeps learning new knowledge through every kinds of medias and applies it to daily life or work (e.g. AI-driven applications), and opens to any

EXPERIENCE Arçelik Hitachi Taiwan Home Appliances Sales Ltd. / JulyPRESENT / TAIPEI, TAIWAN MARKETING DEPARTMENT Marketing Specialist Responsibilities : Come out content strategy for social media platforms Word-of-mouth management and PR management Co-work with HQ to establish the new official-site Support for online and offline content planning for product launches, communication with HQ Achievements : 20+ content planning in half 2023 Coordination of PR activities at Eslite, resulting in coverage by 9 media outlets Localized the new brand image website and management of the revamp project for the old official website. T AIWAN SANGA CO