CakeResume Talent Search

expenditure for existing clients in 2023, with regular ad spending soaring to $58 million. • Secured $2.5 million in revenue from new media initiatives, predominantly leveraging LINE ecosystem tools which constituted 85% of this success and earned a third-place rank in overall company performance. • Guided the digital transformation to one furniture industry company, dramatically boosting its market presence. By optimizing media exposure for premium segments, engaging LINE memberships effectively, strategically pricing products, and orchestrating targeted promotional activities, we accomplished a turnover of over a million dollars within the first year. • Assisted a biotech company

Director, Mar 2020 ~ Key Performances: Rebuild web ad monetization structure, growth monetization ability x3. Implement waterfall article read method, growth pageviews +15%. Responsibilities: Lead creation and management of the product roadmaps: CDP, Line chatbot offline event platform...etc. Cross teams cooperate, communicate. Digital transformation projects plan & implement. Owned projects： Owned CDP: cross-site & cross-platform user behavior tracking, tagging, and data utilization tools (advertising, behavior predict, content recommendation) Line chatbot offline event platform (cross-bu, Saas like). Content NLP analytics, data mining, data utilization tools develop. Website ad format

products. Taipei City,TW E-mail: [email protected] Work Experience OneDegree / Sr. Product Designer , Aug 2022 ~ Oct 2023 Develop new pet-insurance product for tortoise and bird ; from 0-1 design process, market research, collaborate with Product Manager and Engineering team. Lead the transformation of development process, migrating design from Sketch to Figma. Improve the development time and cost efficiency. Optimize product features : claim flow and plan selection, improve user-flow base on A/B testing. Mentoring intern designers in design team. 17LIVE Inc. / Sr.