doanh nghiệp lớn. Kinh nghiệm trong việc xây dựng các kế hoạch Marketing tích hợp, Marketing tại điểm bán theo định hướng và mục tiêu thương hiệu. Kinh nghiệm quản lý dự án; phối hợp cùng các bộ phận, phòng ban, đối tác triển khai các hoạt động Marketing. Lập kế hoạch sự kiện, điều phối sự kiện. Khả năng làm việc độc lập và đội nhóm. Đã từng quản lý team 4-5 thành viên. Kinh nghiệm làm việc Marketing Specialist • Thang Long Real Group thángnay Dự án phụ trách: FIATO City, FIATO
registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC
Breeze Couture Marketing Specialist 微風代理精品 行銷企劃 @微風集團 Breeze Department Store
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2022 ~ 2022
Marketing/ PR Specialist/ Event planner
Within one month
Ju Chen (Clara) Chang brand marketer & PR, event planner [email protected]・・Taiwan Professional Experience JanAug 2022 Marketing Specialist Breeze Couture Co., Ltd. Event Planning: plan, propose and excecute VIP events, new store openings, media press conferences and others in accordance with brand head office regulations. Public Relations: cross-industry cooperation and cordination, resource exchange to enhance brand exposure, member recruitment planning. Social Media: brand community (FB/IG) content creating and managing. #brand marketing #customer relationship management #budget management and payment handling #marketing event planning and execution #