CakeResume Talent Search

questionnaires, 21 prototyping, and the final strategic recommendations. The project was finally presented to the president of the Taiwan area and the director of CX from their HQ. 2. Lead and execute a research project and make strategic recommendations about the new services and the website’s performance for an international training institution. The project includes desktop research, GA analysis, Hotjar, 8 competitive analysis, 5 stakeholder interviews, 6 in-depth interviews, 5 focus group discussions, 1 prototype, and the final strategic recommendations. The project was presented to the board of directors and got a 30

goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand awareness, traffic/visitation and sales for IKEA's greater Taipei market(5M+ population). Evaluate campaign performance and highlight findings. • CRM and member loyalty: Work on CRM projects to drive member activation, engagement and loyalty based on customer status and behavior data, optimizing marketing effectiveness and ROI. Commercial & Experience Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go