Digitally Native Vertical Brands, or DNVBs, are the future of retail. They have several unique traits that set them apart from traditional brands in “brick-and-mortar” locations. DNVBs offer a variety of options, rapid growth, and personalized service. As a result, they are rapidly transforming the landscape of retail. More Options DNVBs provide consumers with seemingly endless options. Traditional retailers only operate in a few select locations, and only offer a limited number of products and variations. If an individual is looking to make a purchase through the traditional route, they are limited to their physical location or driving distance. Online, however, customers can select anything so long as the product is in stock. Word of Mouth Unlike traditional brands, DNVBs rely on word of mouth advertising and social media influencers. DNVBs utilize social media influencers to build their brand. Customers buy their product because it is recommended by real people through authentic posts on social media platforms such as Instagram. Podcasts are another popular form of advertisement. When a speaks about a product, listeners feel as if a friend is making a personal recommendation. X Factor DNVBs are often unique products that you can’t find elsewhere. They have the “x-factor,” or something that makes them stand out in the flood of products and services. The remarkable ideas behind the products are what make them memorable. If a customer is happy with a service, than they are more likely to share it with their friends and family. Continue reading on http://mattnemer.com/what-dnvbs-offer-that-traditional-brands-dont/