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HSIEH, WEI CHE

I am a product manager in CTBC Securities with a 5-year experience in the Internet industry. Stepping the field of the Internet industry with the specialty of UI design, I am equipped with abundant of experience via the several works in planning, project execution, and assisting developers through wireframing and prototyping. I also have experience in waterfall and agile development methods. I was in charge of the product of language learning app, ticket booking service and travel itinerary planner, and advertising platform.

[email protected]
(+886) 972004859
Taipei, Taiwan

Skills


Balsamiq Mockups

Wireframe Tool, frequently used in Madhouse Inc around 1 year.


Axure RP

Wireframe & Prototype tool, mainly used when I was in Lion Travel which around 4 months.


Markdown

Markdown is a lightweight markup language. I use it to maintain UI specs on Gitlab wiki. It has been frequently used around a years in Madhouse Inc.


Adobe Photoshop

A raster graphic editor which had been frequently used when I was an UI designer in QLL Inc., freelancer and students. I have 10 years experience on it.


Adobe Illustrator

A vector graphic editor which had been frequently used when I was an UI designer in QLL Inc., freelancer and students. I have 10 years experience on it.



HTML/CSS

I have basic HTML/CSS skill with 100% badge on codeacademy. It has been frequently used when I was in QLL and as a freelance designer approximately 2 years.

Experience

Product Manager @ CTBC Securities Co.

2017 / Mar - Present

CTBC Securities is one of members of CTBC Financial Holding which is the top tier player in the industry in Taiwan. CTBC Securities is equipped with comprehensive licenses over investment banking, trading and brokerage and consulting service. My job at CTBC Securities is to host projects such as stock investing app and transform offline experience to online service.


Responsibilities

- Transforming securities account applying processes from offline to mobile devices

- Mobile app ux design for smart stock picking feature in our app. I make ui flow, flow chart, wireframes and 

  prototypes

- Projects' PRD spec writing

- Arranging projects' schedules


Product Manager @ Madhouse Inc.

2015 / Dec -2016 Dec

Madhouse inc. is one of the leading mobile advertising company in China, and the business expanded to India in 2015. The revenue in 2016 is estimated over 20 billion RMB. We provide one-stop service for the platform of mobile games advertisements-“Performad”, which the performance can refer to the ROI index. Integrating the advertisements on Facebook and Google, the product helps domestic mobile games exploring global markets through “Performad” advertising platform.


Responsibilities

- Integrating Facebook and Google advertisement system into our own advertisement platform

- UX design for "Performad" by producing wireframes

- Maintaining PRD spec on Gitlab

- Assisting major product manager to make product roadmap in Shanghai


Product Manager @ Lion Travel Co.

2015 / Aug - 2015 / Nov

Lion Travel is the biggest travel service in Taiwan. I worked for User Experience Design department. The main product which I in charge is flight ticket booking service, I attempted to make realtime booking when I worked on this product.


Responsibilities

- Planning flight tickets area on liontravel.com.cn

- Planning realtime flight ticket booking feature on website

- UX design by making mockups and prototypes

- Projects' PRD spec writing

- Working with user researcher to gather user insight and to firm requirements

Freelance designer

2015 / Jan - 2015/Aug

Visual design and Web UI design


UI Designer @ Quick Language Learning Inc.

2011 / Apr - 2013 / May

Q.L.L. is specialized in language learning apps on mobile devices, we published more than 100 apps in iOS and Google Play Market, achieve 4 millions downloads and on average score 4.5. Q.L.L. was selected by appWorks in its inaugural class 2010 and Red Herring Asia Top 100 in 2011.


Responsibilities

- UI design for mobile and TV apps

- Marketing materials design (online advertisement and prints)

- Improving user experience


Marketing Assistant @ Made in Luka

2010 / Sep - 2011 / Apr

Made in Luka is a bag brand based on Taipei, we produced leather bags in really good quality. While at Made in Luka I was responsible for online marketing of website and external channels. I spent most of my time providing marketing statistics for marketing team and also negotiating with external online channels.


Responsibilities

- Gathering sales statistics of website

- Products on/off shelf management

- External sales channel management

Education

MA Digital Media and Culture / Coventry University (UK)

2013 / Sep - 2014 / Apr


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BA Applied Art: Visual Design Module / Catholic Fu Jen University

2006 / Sep - 2010 / Sep

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