Our mission is to connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”.
GfK is one of the world’s leading market intelligence companies. We are focused, simple and digital. We are a client-centric business. Our Vision values simplicity, embraces digital, and encourages a focus on outcomes for our clients. Our goal is to help our clients achieve profitable growth from knowledge. We constantly pioneer new solutions and develop innovative end-to-end processes that are faster and more efficient, and that deliver true competitive advantage.
We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.
Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now – and in the future. They need more than purely descriptive data; business decision makers need actionable recommendations based on advanced analytics.
Products or services
Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.
Industries: automotive, consumer goods, fashion & lifestyle, financial services, health, media & entertainment, public services, retail, technology, travel & tourism.
Audience measurement & insights
Brand & customer experience
Innovation & digital
Market opportunities & innovation
Online pricing intelligence
Promotion & causal retail
Supply Chain Management Insights
Trends & forecasting
User experience (UX)
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