aNueNue is currently undergoing a rebranding phase, expanding into the space of lifestyle products with modern pop culture influences. We are actively seeking accomplished mid-high level marketing professionals with a background in pop fashion and lifestyle to join us on this transformative journey. This is a unique opportunity to be a key player in defining the next chapter of one the most admired guitar and ukulele brands of the past decade.

You will collaborate closely with creative and branding directors to strategically plan and execute diverse projects. The scope encompasses international social strategy, the creation and update of official store site content, OMO strategy, new product launch strategy, artist collaboration, international exhibition, and periodic imaging campaign, among other initiatives—reflecting the multifaceted demands of a rapidly expanding brand.

1. 策劃並統籌整體行銷計畫，實施品牌推廣，達成品牌行銷目標
2. KOL/KOC行銷，以及網路行銷與廣告操作
3. 撰寫宣傳文案和活動宣傳資料，活動籌備
4. 定期提供數據分析報告，提出行銷成效和優化建議
5. 預算成本管控，協調廣告、宣傳等費用
6. 跨部門溝通協調，確保項目執行順利

Solid experience in product brand marketing, fluency in social media and social commerce tactics, sensitive to aesthetic trends, appreciation for pop culture, possession of top notch copywriting skill, ability to translate ideas into actionable plans.

1. 參與 Rebranding 的品牌全案規劃與執行
2. 5-8年行銷實踐經驗，尤其是品牌管理和數字營銷方面
3. 中英雙語精通
4. 擁有豐富的行銷資源名單與關係網
5. 具時尚/生活風格品牌行銷或內容平台編輯經驗者優先考慮
6. 喜愛並能理解與感受流行文化脈絡
7. 文案擔當，美學嗅覺不掉鍊，創意腦
8. 出色的書面和口頭溝通技能，能夠清晰地表達複雜的思想，聽的懂人話也聽的懂鬼話，但只說人話
9. 熟悉各主流社群與興趣電商新興玩法與趨勢（ie. IG, 小紅書, YT Shorts, TikTok)