Social Apps Marketing Director

• Role: Full-Time (Startup mode)
• Location: Taipei, Taiwan or remote outside of Taiwan

Summary:

We’re seeking a creative, detail-oriented, and self-motivated Marketing Director to drive the strategy & execution of our organic user acquisition.

You should be an expert in at least one field of organic marketing and will focus on that area at first: App Store Optimization (ASO), Search Engine Optimization (SEO) optimizing for organic search volume across brand/ category/long-tail opportunities, Public Relations (PR) and press, Social Media Marketing, etc.

As you progress with us, you’ll have the opportunity to learn & oversee more areas of our marketing team, including areas outside of your primary expertise to increase profitable user acquisition and re-engagement via organic and ads, building on our existing traction and experimenting with new channels.

What you’ll do

• Create comprehensive and convincing marketing plans covering your areas of ownership, collaborating with teammates and management to come up with the best solutions
• Work smoothly with the team, respecting their feedback and providing clear communication of your reasoning, methods, and ideas
• Plan marketing budgets and report on important metrics regularly
• Drive a balanced mobile app user acquisition via a multi-channel marketing strategy, including content, social, community, and other organic channels
• Create and test various content strategies for SEO, ASO, or other channels
• Analyze funnel data from Apple App Store, Google Play Store, and other sources, to generate reports, insights, and action items
• Optimize keywords for impressions, conversion, and search discoverability (ASO, Ads, SEO)
• Collaborate with the creative team for the production and localization of App Store assets such as icons, screenshots, and videos
• Manage link-building campaigns, conducting back-link profile analysis across all domains (SEO)
• Web (mobile & desktop) landing page optimization
• Identify, approach, and win positive press coverage
• Use data to continuously optimize campaigns across relevant dimensions
• Use insights and data to craft and complete growth experiments continuously

Experience Requirements

• 3+ years work experience in growth marketing for mobile apps
• BA/BS degree or higher, proficient in English writing and communication
• Validated experience in scaling organic mobile user growth and engagement
• Self-motivated, detail-oriented (you rarely miss the core details, easily creating and following detailed plans), and highly results-driven
• Excellent analytical, communication, and collaboration skills, including managing a small team to shape a positive environment
• Data-driven / experimental digital marketing experience, leveraging data analytics to optimize and make decisions

Nice to have:

• 5+ years work experience in growth marketing for mobile apps, including substantial experience in organic growth
• Experience in the Social / Dating Industry
• Experience using mobile app marketing analysis tools such as Sensor Tower, App Annie, AppTweak, etc.
• Experience in growing substantial traffic from SEO strategies
• Experience reliably handling marketing budgets across multiple digital/media channels and global markets
• Experience setting up, managing, and scaling app ad and social channels, such as Apple Search Ads, Google Ads, Instagram, Facebook, Snapchat, Twitter, etc.
• Email marketing experience is a plus: sales funnels, drip campaigns, using email as a content marketing channel, etc.
• Experience and understanding of mobile measurement tools such as Kochava, Appsflyer, Branch, etc.
• Social Media Strategy and Execution Experience across multiple platforms

Send an email to Jane - [email protected]  with your English resume

About Us

We're a profitable mobile apps startup from the United States, focused on the social space, with millions of dollars in revenue and over 10M downloads globally.

Our apps and ambitions cover dating, social audio, and language learning apps. As owners of one of the original dating apps, www.DownApp.com, we're veterans in the social space. We have a remote-friendly team that partners with our Taipei office team.