Social Media & Communication Manager

Cubo Ai is looking for a highly motivated and creative Social Media & Communication Manager with proven experience and a passion to connect our brand with current and future customers.

As a Social Media & Communication Manager, you will be responsible for developing and implementing strategy on our core channels with the aim of creating online presence, driving engagement, building community, and ultimately increasing web traffic and sales. You will also develop our social media & communication playbook and lead the social team of 3-4 people to apply the playbook to other markets for brand consistency.

Overarching duties include::

• Deliberate planning, strategy and goal setting
• Content Management and Localization
• Engagement Strategy & Reputation Management
• Brand Identity & Awareness Development

Responsibilities:

Social Media & Communication

• Work with content strategists to form communication and social media strategies via integrating all channels of marketing for new products, launches, events, and promotions

• Manage social media calendar and develop relevant content topics to reach out target customers and cultivate leads

• Work with internal team to keep developing our social media playbook for all markets

• Continue to grow our social community (FB Page, FB Group, IG, YouTube, and Pinterest)

• Good understanding of social media KPIs. Know how to create reports for key metrics, analyze performance, and translate qualitative data into recommendations or optimization actions

• Performing research on current social media benchmark, trends, audience preferences, tools, applications, design and strategy.

Content Management

• Work with content strategists and designers to create, curate, and publish relevant, original, high-quality content and ensure content is informative and appealing

• Lead the team to organize content localization process for expanding to other markets

• Adhere to our content guideline and brand voices to ensure brand consistency

Online Reputation Management

• Engage with audience and cultivate leads from our social channels thru monitoring, listening, responding and asking questions to users

• Create and manage an online review funnel for building reviews and reputation. Monitor and respond to each review timely with care.

• Identify threats and opportunities in user-generated content surrounding our brand.

• Respond to communication-related issues in a timely manner

Oversee Marketing Design Style Guide (working with designers)

• Social media graphics & profiles

• Ad design

• Landing pages & Website design

• Blog design

• Product packaging

• 2-3+ yrs of proven work experience as a social media, communication, content marketing manager, or other similar role

• Hands on experience in content and social media management

• A team player with team management experience and good leadership skills

• Familiarity with the concepts of buyer persona & buyer journey

• The ability to deliver creative content, including: text, image and video

• The ability to jump between both the creative sides and analytical sides of marketing

• In-depth knowledge of different social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios

• Excellent multitasking skills & Superior time management

• Good technical understanding and can pick up new tools quickly.

• Solid knowledge of web traffic metrics, Google Analytics or SEO is a plus

• Critical thinker and problem-solving skills

• Great interpersonal, presentation and communication skills

• Native English fluency required; fluent in Chinese is a plus

【 Please apply via https://reurl.cc/6yp0WZ , applications with attached resumes would be given precedence 】