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We are looking for a highly analytical thinker with an audience-first mindset for the role of Content Marketing Senior Specialist . Candidates will be experts on social media analytics, understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy.
Content Marketing Senior Specialist will in charge of data analysts and content generate. He/She is responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity. Always stay abreast of emerging digital marketing trends, identify and manage brand exposure opportunities and bring fresh, creative thinking to leverage growth tactics in the most surprising and effective ways.
Our target is through content marketing to driving traffic and engagement that translates to new users and active users.
Content Marketing Senior Specialist Responsibilities:
- You will be responsible for misinformation detection chatbot's (美玉姨) own media strategy mainly, and the other Gogolook products' content planning and activities.
- Developing global content guidelines and collaborating with country managers to manage localized content and monitor the performance in different countries.
- Orchestrating digital content strategies across all online platforms. (FB and LINE).
- Driving traffic and engagement that transfers to new users and user activity.
- Designing and implementing creative marketing strategies to disseminate content.
- Knowing which platform different kinds of content are best suited to.
- Data analysts：tracking, evaluating and reporting on results.
- Measuring the results of marketing activity to inform future marketing campaigns.
- 3 years of content marketing /online community building experience, especially have social media management experience(FB, LINE & Twitter).
- An enthusiastic storyteller who loves to create and define brands and stories to drive awareness .
- Data-driven and highly analytical.
- Proficiency with social media analytics.
- Time management skills：Organize, plan, prioritize, and meet deadlines. Able to manage multiple competing priorities effectively.
- Excellent written and verbal communication in Chinese and English.
- Good communication skill with internal, agency partner management and third parties.
- A self-starter who can complete the task independently and collaborate with team members to contribute to integrated marketing goals across platforms.
- Digital marketing agency experience is a plus.
- LINE marketing experience is extremely helpful.
- Global content guideline development and implementation experience is a plus.
防詐領導品牌 Gogolook（走著瞧股份有限公司），成立於 2012 年，擁有東亞最大 16 億筆號碼資料庫，團隊成員由來自於台灣、香港、韓國、日本、巴西與泰國等多國軟體創新人才，旗下產品包含陌生來電辨識軟體 Whoscall 、金融商品防詐媒合平台貸鼠先生、可疑訊息查證機器人美玉姨。Gogolook 與台灣警政署刑事警察局 165 反詐騙諮詢專線、韓國金融監督院、韓國警察廳、日本福岡市政府共同防範詐騙，佈局跨國版圖。