Greenpeace綠色和平現正招募【Digital Marketing Coordinator 數位行銷專員】一位，我們很需要有熱誠的你！

綠色和平為國際性的非營利環保組織，在全球四十多個國家設有五十三個辦公室。作為國際性組織，我們致力以實際行動保護地球的環境和永續發展。我們的臺北辦公室現正徵才，邀請熱愛大自然、勇於行動帶來改變的你加入我們。

數位行銷專員負責綠色和平在臺灣的多媒體與網路募款策略與企劃，透過網路社群與數位廣告，介紹綠色和平的環境議題給社會大眾，尋求長期穩定的捐款人，為環境倡議專案募集捐款。

Summary/purpose of the position:

Greenpeace East Asia is looking for a dedicated fundraising professional that is passionate to tackle global and local environmental problems.

Join us in this solution-driven, international environmental organization. Together we can raise awareness and garner public support on the climate emergency, plastic pollution, and forest & ocean protection with cutting-edge digital marketing and multimedia trends.

The Digital Marketing Coordinator is a crucial role to help to diversify our donor acquisition channels. In the age of growing digital advocates and influences, we urgently need to make multimedia fundraising the main channel to recruit new members and guarantee sustainable funding.

Greenpeace does not accept government or corporate funding. We need a passionate fundraising professional to help expand our operation in multi-media, Google & Yahoo SEM, Youtube and SNS advertising, email marketing, website optimization, and content marketing.

Digital Marketing Coordinator shall also outreach to key influencers, understand global and local environmental issue trends on social media, and develop compelling storytelling content to drive conversions.

主要工作內容：

• 規劃、統籌、管理、優化綠色和平在臺灣的數位媒體廣告，與在地、全球團隊緊密合作，確保募款行銷企劃符合綠色和平組織形象與目標。
• 熟悉環境保護議題與市場脈動，並發展制定具體的內容行銷策略，應用於廣告、目標網頁等，以達成吸引跨渠道、受眾群關注與捐款支持的目標。
• 與內外部夥伴合作，管理資源、預算、產出的文案與設計等數位、與專案績效，定期監測內容行銷的成效並透過數據分析提出洞見進而調整策略以優化。

Responsibilities:

• Multi-c
• hannel digital fundraising strategy development, coordination, management, and optimization to achieve planned targets.Grasp the latest environmental issue trends, develop storytelling strategy based on audience and market research to initiate multi-channel acquisition experiments.
• Manage external agencies and coordinate internally to produce compelling advertising creatives, display ads, for Facebook and other digital platforms to drive conversions.
• Reporting and analysis of data generated from experiments to optimize performance.
• Understand the needs of the department and actively support colleagues in need, show ownership, and develop a digital & multimedia marketing plan with the Fundraising & Engagement teams.

Work Environment:
The position works in a standard office environment and is required to travel to others. Normal hours of work for full-time Employees will be 5 days a week (Monday to Friday), between the hours of 9.30 am to 6:00 pm, including an hour of lunch break. Ordinary hours of work may be varied as agreed between staff and the line managers.

要求條件：

• 具備網路銷售、多媒體行銷或市場開發相關工作經驗3年或以上。
• 學習力強、邏輯清晰、具備資料與數據分析和受眾洞察能力。
• 熟悉 GA4 (Google Analytics) 等工具、A/B測試、指標設定並能藉由分析數據提出策略並規劃、執行優化專案。
• 具備專業商用中英文書寫及溝通能力。
• 擁有專案、品質、預算管理與海內外廠商協調能力/經驗。

Basic Qualifications:

• 3 years of practical experience in digital marketing and/or ecommerce; knowledge in Taiwan and wider Asia digital trends.
• Strong analytical and problem solving skills.
• Familiar with A/B testing, metrics, and measurement frameworks.
• Professional business level in Mandarin and English.
• Proficient at project management and account management.
• Ownership in managing budget, vendors and acting as a team player that can help the team and other departments to drive performance.

附加條件：

• 熱於突破挑戰、主動找尋資源，並能自我激勵。
• 對環境保護、倡議有熱誠、有興趣。
• 對國際事務、非政府、非營利治理有熱誠、有興趣。

Preferred qualifications:

• Enjoy challenges, gather resources proactively, and be self-motivated.
• Interested in finding sustainable solutions to mitigate environmental problems.
• Interested in a professional career toward international non-profits, willing to learn continuously and strive for excellence.

Interview Process:
The shortlisted applicants will be invited to attend the first-round interview, and qualified applicants will receive the invitation for a second interview with a short task question to prepare for in advance. A decision will be made within 2 weeks of time after the interview.

To Apply:

If you are interested in this position and share our vision, please submit your motivation letter and resume when applying for the position on Greenpeace East Asia's Official Website (REQ ID# 4242) https://careers.gpeastasia.org/go/Taiwan-Office-Job/4569410/. Please note if you fail to submit a motivation letter or updated CV, your application might be deprioritized.

Greenpeace is committed to the principle of equal employment opportunity for all employees, regardless of sex, marital status, race, religion, age, disability, sexual orientation, gender identity, and any other characteristics unrelated to the performance of the job. Selection will be in accordance with objective, job-related criteria and the appointment will be on the basis of the applicant's merits and abilities.
(All information collected for recruitment purposes only)