Purpose and Scope of the Job
Grreenpeace East Asia (GPEA) is a leading environmental campaigning organization, working with supporters in East Asia and globally to tackle the most crucial environmental crises affecting the region and the world. The effectiveness of Greenpeace is in its ability to work to engage supporters with key environmental battles, inspiring them to take actions to make the world more sustainable.
As part of the Data & Insights Team within the Fundraising & Engagement (FR&E) department, the Data Insights Analyst will be involved in maintaining the accuracy and quality of supporter database and data-entry of the supporter’s details, along with providing an understanding of supporter behavior through analysis of data.
This role will:
- ensure timely processing of organizational income and take care of administrative responsibilities (e.g. sending and tracking of donor pledges/ letters, annual receipts, dealing with bounce backs from mailing programmes, etc.)
- work closely with other teams within the FR&E department in handling various requests such as Appeal record data cleansing coordinating with the in house tele-callers, helping in organizing donor gatherings, sending out news-letters etc.
- provide analysis of supporter activity to support the work of FR&E through providing audience understanding, segmentation and insights
- take the primary lead in maintaining accurate supporter information including financial, mailing list data and e-mail lists
- contribute to the development of new analytics and data science capabilities utilizing the business intelligence and analytics platform
- improve systems and business processes that will maximize financial return along with performing the administrative work (e.g. sending pledge/ letters, etc.).
Job responsibilities:
- Perform regular or ad hoc analysis of data stored in the CRM system or other systems to inform fundraising and engagement activity
- Maintaining and segmenting our database and set up and maintain data segments to enable tailored communication approaches to be achieved
- Identify key behavior research trends, track impact on donor’s
- Provide report or analysis to colleagues in the FR&E department
- Responsible for monthly donation payment processing. Arrange and follow up back approval on direct debit requests and help fulfill other transaction
- Ensure all bank documents are in line with the actual transaction
- Produce regular payment status report
- Perform a timely update on the database after each transaction
- Perform various coordination functions such as coordinating with the in house tele callers, helping in organizing Supporters gathering, sending annual receipts, newsletters etc
- Work with other colleagues in capturing and documenting FR&E business practice
- Maintain all communication/transaction details in the database
Skills and Expertise required:
- Degree in business analytics, statistics or a related field, post graduate degree highly regarded.
- Demonstrated experience in financial and/or customer analysis using multiple data sources.
- Demonstrated ability to create and use basic and efficient SQL queries; work with Business Intelligence and data analysis software including a data warehouse and Tableau.
- Well established communication skills and ability to communicate complex analysis in plain English to management and senior level stakeholders. Bilingual in Cantonese or Mandarin.