Digital Communications Strategist (數位策略專員)

Job Description

1. 熟悉社群網站、粉絲團經營等行銷操作
2. 文筆流暢, 有文案撰寫經驗且對流行敏感度高
3. 具有細膩觀察力及豐富創造力,善於規劃、且執行能力強
4. 熟悉美編修圖軟體,影片編輯能力佳(photoshop, illustrator操作優先)
5. 對推廣環保議題有興趣

1. 策劃、發想及執行網路行銷計劃
2. 分析及評估各網路平臺經營成效
3. 有效操作網路社群媒體、網站、粉絲團
4. 創作多媒體影像及動畫以有效推廣綠色和平環保議題

The overall purpose of the job: 
The Digital Strategist is responsible for developing and implementing online news-making plans to further Greenpeace campaign and organizational goals. This role aims to strengthen Greenpeace's capacity to utilize online and mobile communications to influence the public discourse and media agenda and to align public opinion towards Greenpeace campaigns and principles to protect the environment. 

Conceptual tasks, Strategy development and/or Project management
 ● Work with project teams to develop and execute digital influence and news making strategies to help achieve campaign objectives
● Develop digital strategies for increasing Greenpeace visibility and deepening understanding of Greenpeace mission and values.
● Provide strategic analysis of trends in digital communications/influence and recommendations for resulting opportunities

● Create professional and engaging multimedia contents to reach online population, key decision makers, and powerful influencers to achieve campaign goals.
● Monitor external online trends, discussions and developments to identify opportunities to utilize for project or organization goals.
● Identify and expand Greenpeace communication channels online and on mobile.
● Develop and maintain partnerships with internet, mobile and media companies.
● Build a network of influencers (including, politicians, powerful bloggers, twitterians) for wider online reach to strengthen Greenpeace ability to shape the public agenda.
● Build a pool of freelance professionals to help design and produce multimedia content when required.

Support/ Coaching/ Leadership
● Foster a broader understanding of how digital media can influence the public discourse and agenda in the wider communications and campaign teams. 

Compliance/ Keeping Framework Conditions
● Produce regular internal reports, evaluating performance of responsible areas against communications and campaign objectives.
● Ensure that Greenpeace identity and visual guidelines are adhered to and implemented.
● Advise proactively in the development of standardized guidelines and online tools in line with the best industry practices.


工作技能: 行銷策略擬定 社群媒體經營管理 網站流量成效追蹤 廣告企劃案╱文案撰寫 語言能力: 英文(聽:精通、說:精通、讀:精通、寫:精通)


55K ~ 60K TWD / month




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