Digital Engagement Assistant Manager

Job Description

想運用你強大的市場行銷專業,去保護這個脆弱的地球環境?

現在是時候了!

綠色和平是一個全球性的環保組織,在台灣擁有超過五十萬的臉書社群追蹤者,以及超過六萬名定期捐助的會員,在全球超過55個國家、26間全國或區域辦公室進行環境保護工作。

我們正在招募數位行銷副理,主責綠色和平在台灣的數位行銷和公眾參與策略,推動公眾關注氣候變遷、空污、塑膠濫用、海洋破壞等迫切的環境問題。你將會領導一隊專業的數位行銷團隊,利用全方位的數位渠道,讓公眾參與、一起逆轉環境的破壞,推動正面的改變。

 

主要工作內容:

  • 為綠色和平專案設計數位行銷策略
  • 統籌市場受眾調查,發展在地的品牌策略
  • 管理、協調和應用不同的數位渠道和 CRM 系統
  • 擴大和深化綠色和平支持者的基礎
  • 帶領數位行銷團隊及發展團隊的技能

********

We are HIRING!!!

 

We are looking for a pro-active and energetic person for our Taiwan Fundraising & Engagement team.

 

If you came from a background of digital marketing / communications / advertising / advocacy NGO / multimedia production;

If you have expertise/ skillsets in Google Analytics, SEO, web content marketing and content management system; 

If you have an investigative, innovative and data-driven mindset with good editorial judgement;

If you are enthusiastic about mobilising massive group of people in making positive changes to save this fragile Earth;

You are right for this job!

 **Please submit your current resume and motivation letter when applying. 

Scope of the work:

The position will be located at Greenpeace East Asia, Taipei office. This role primarily covers the management of the day-to-day digital engagement work based on agreed engagement strategy; the development of strategic engagement plan for projects; the management and sign-off on content on digital channels and the overall branding strategy for the organization.

 

The majority of work is oriented towards acquiring new supporters, and deepening existing supporters engagement level in the region. The role requires excellent coordination and interpersonal communication skills and is expected to liaise with multiple stakeholders in the organization, and management of team members on a day-to-day basis.

 

Job responsibilities:

  • Develop (digital) engagement strategies to drive online engagement and conversion of Greenpeace supporters via multiple and diversified channels, as well as to increase the brand recognition of Greenpeace in Taiwan;
  • Take leadership in devising digital engagement plans for the various campaign and fundraising projects, and to create innovative engagement opportunities for supporters’ participation.
  • Manage the creation of professional, engaging and creative content for digital channels to communicate Greenpeace’s mission, vision and campaigns with our potential and existing supporters in Taiwan;
  • Manage a team of digital specialists in Taiwan to implement the agreed digital engagement strategy and to develop an audience understanding and branding strategy for the organisation.
  • Oversee a broad range of digital engagement systems and tools;
  • Create and monitor metrics and KPIs for measuring successes and performance of (digital) engagement.

 

Requirements:

  • At least 5 years of experience in digital marketing, communications, advertising agency, advocacy NGO, multimedia production or related discipline
  • Interest and passion in local and global environmental issues
  • Hands-on experience in Facebook, Instagram, Line and messenger marketing
  • Practical knowledge in Google Analytics, SEO and web content marketing
  • Practical knowledge in content management system, e.g. WordPress is a plus
  • Management experience essential
  • Fluent written and spoken English and Mandarin
  • Ability to work independently with minimal supervision, while also functioning and contributing as part of a team
  • Experience and ability working in a culturally-diverse environment is a plus

 

Greenpeace has a strong commitment to personal development with ample opportunities for workplace learning and career progression.

 

(All information collected for recruitment purpose only)

 

Salary

74K ~ 76K TWD / month

Location

台灣台北

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財團法人綠色和平基金會

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