Job Description

- Have the know-how on user acquisition channels for GMA to execute the most relevant user acquisition plan in different cities of Asia;

- ROI-driven. Manage user acquisition, creative creation, and budget allocation to yield the best ROI;

- Very sensitive to numbers. track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization;

- Develop content marketing initiatives to drive traffic, engagement and high-quality leads (incl. content development, distribution, and measurement) in HK, TW, MY and potential new markets

- Management of content calendar and channels incl. social channels & email distribution.

- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Bonus:

- Manage both on-page SEO and off-page SEO for the company.

- Conduct keyword research, content auditing, content gap analysis, SEO forecasts and link building activities

Requirements

* Hustle and hunger - ruthless dedication to results. With a “get things done” attitude. With an entrepreneurial mindset who gets hands dirty, move fast with limited resource & minimal guidance.

* Due to the scope and cross-functional nature of this role, we’re looking for an experienced marketing leader who has a passion for many aspects of marketing. Including:

* A strong understanding of performance marketing channels (Fb & Google), web analytics & attribution.

* Capable of building a content marketing machine to drive inbound leads.

* Ability to track the data & have detailed conversations regarding analytics and metrics while balancing with consumer and creative insight.

* 1 - 3 years of marketing/product growth/performance marketing experience, with team-leading experience.

* Enjoy working in a small & vibrant team. Could communicate with teammate remotely.

* Proficient in both English & Mandarin.

* At least 1-year experience of either growth, performance marketing, content marketing or inbound marketing

Bonus

*Strong knowledge of on page & off page SEO, link building, newest SEO best practices, search ranking and optimization factors, SEO metrics, data-driven SEO analysis and optimization.

- A personal history of blogging and publishing your thoughts online (esp. on the topics of Growth, Marketing, Data, Innovation, Business L&D etc.)

- Great knowledge of email marketing"

Salary

35K ~ 45K TWD/month

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Growth Marketer Academy

台北市信義區基隆路一段178號

About us

打造亞州第一的 Growth Marketing 學校,讓更多公司和行銷人才應用 Growth Marketing 和行銷科技。

Company Description


Growth Marketer Academy是亞洲第一家成長行銷學校,已幫助超過1000名行銷人員和創業家。我們於港台兩地舉辦線下的成長行銷實戰營 (Growth Marketing Bootcamp),也舉辦了首個線上實戰營讓亞州的行銷人員參與。除此之外,我們舉辦成長行銷大會和專為行銷人員而設的聚會,也為不同組織包括跨國公司,上市公司,孵化器等提供各種培訓。

我們的使命不僅是將人們轉變為數據驅動的成長行銷人員,協助公司推行成長行銷,還希望為亞州的成長行銷人員建立互相交流的社區。

我們的總部位於香港,台灣及馬來西亞為分支機構,另外也在雅加達,馬尼拉,新加坡等地舉辦行銷人員的活動。

Growth Marketer Academy is the 1st growth marketing school in Asia which has helped 1000+ marketers & founders in Asia. We have organized offline Growth Marketing Bootcamp in HK & TW, and also online bootcamp for marketers in Asia. Besides, we organized Growth Conferences & also various training for different organizations including MNC, listed co, incubators etc.

Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing but also to build the growth marketer community in Asia.

Our headquarter is in HK with branches in Taiwan & Malaysia. We organized marketer meetups in Jakarta, Manila, Singapore etc.

理念

★Get Shit Done 解決問題
GMA does things that do not scale and we’ll do whatever it takes to solve the problem and delight our community.

★Getting Better 變得更好
We should stay humble and keep learning in order to be a better person & a better team.

★Always Driving Change 擁抱轉變
GMA strives to stay ahead of the industry and create the top notch content & training. Driving change & Do something different is our way to achieve it.

“要成為未來30年的行銷總裁,成長行銷是你需要獲得的技能。”

GMA 創辦人 Tim Chan 陳景道曾協助過百個新創、上市公司以及跨國企業進行行銷策劃,包括L’Oreal, Google EYE, Wantedly, TravelZoo 等,在最前線見證科技在行銷的應用,成長行銷的興起。他認為成長行銷人員(Growth Marketer)不再只是矽谷的獨特頭銜,最佳例子是可口可樂也以首席增長官取代了首席營銷官,足可證明成長行銷是未來10年的一個全球性趨勢。

行銷的本質是為了達到業務目標,而不僅僅是為了建立品牌知名度或贏得行銷獎項。傳統行銷人員不善行銷科技,難於以數據作行銷決定,而大多數數位行銷人員則只專注於行銷漏斗的頂部如社交媒體互動、網站瀏覽量等。而成長行銷人員都是能夠以數據驅動的思維,使用行銷科技來提高營銷投資回報率(ROI)的技術營銷者(Technical Marketer)。

我們創辦GMA,就是要協助行銷人員以及公司進行轉型,以技術營銷為進導,推行成長行銷。

Team

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