- Have the know-how on user acquisition channels for GMA to execute the most relevant user acquisition plan in different cities of Asia;
- ROI-driven. Manage user acquisition, creative creation, and budget allocation to yield the best ROI;
- Very sensitive to numbers. track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization;
- Develop content marketing initiatives to drive traffic, engagement and high-quality leads (incl. content development, distribution, and measurement) in HK, TW, MY and potential new markets
- Management of content calendar and channels incl. social channels & email distribution.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Manage both on-page SEO and off-page SEO for the company.
- Conduct keyword research, content auditing, content gap analysis, SEO forecasts and link building activities
* Hustle and hunger - ruthless dedication to results. With a “get things done” attitude. With an entrepreneurial mindset who gets hands dirty, move fast with limited resource & minimal guidance.
* Due to the scope and cross-functional nature of this role, we’re looking for an experienced marketing leader who has a passion for many aspects of marketing. Including:
* A strong understanding of performance marketing channels (Fb & Google), web analytics & attribution.
* Capable of building a content marketing machine to drive inbound leads.
* Ability to track the data & have detailed conversations regarding analytics and metrics while balancing with consumer and creative insight.
* 1 - 3 years of marketing/product growth/performance marketing experience, with team-leading experience.
* Enjoy working in a small & vibrant team. Could communicate with teammate remotely.
* Proficient in both English & Mandarin.
* At least 1-year experience of either growth, performance marketing, content marketing or inbound marketing
*Strong knowledge of on page & off page SEO, link building, newest SEO best practices, search ranking and optimization factors, SEO metrics, data-driven SEO analysis and optimization.
- A personal history of blogging and publishing your thoughts online (esp. on the topics of Growth, Marketing, Data, Innovation, Business L&D etc.)
- Great knowledge of email marketing"
打造亞州第一的 Growth Marketing 學校，讓更多公司和行銷人才應用 Growth Marketing 和行銷科技。
Growth Marketer Academy是亞洲第一家成長行銷學校，已幫助超過1000名行銷人員和創業家。我們於港台兩地舉辦線下的成長行銷實戰營 (Growth Marketing Bootcamp)，也舉辦了首個線上實戰營讓亞州的行銷人員參與。除此之外，我們舉辦成長行銷大會和專為行銷人員而設的聚會，也為不同組織包括跨國公司，上市公司，孵化器等提供各種培訓。
Growth Marketer Academy is the 1st growth marketing school in Asia which has helped 1000+ marketers & founders in Asia. We have organized offline Growth Marketing Bootcamp in HK & TW, and also online bootcamp for marketers in Asia. Besides, we organized Growth Conferences & also various training for different organizations including MNC, listed co, incubators etc.
Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing but also to build the growth marketer community in Asia.
Our headquarter is in HK with branches in Taiwan & Malaysia. We organized marketer meetups in Jakarta, Manila, Singapore etc.
★Get Shit Done 解決問題
GMA does things that do not scale and we’ll do whatever it takes to solve the problem and delight our community.
★Getting Better 變得更好
We should stay humble and keep learning in order to be a better person & a better team.
★Always Driving Change 擁抱轉變
GMA strives to stay ahead of the industry and create the top notch content & training. Driving change & Do something different is our way to achieve it.
GMA 創辦人 Tim Chan 陳景道曾協助過百個新創、上市公司以及跨國企業進行行銷策劃，包括L’Oreal, Google EYE, Wantedly, TravelZoo 等，在最前線見證科技在行銷的應用，成長行銷的興起。他認為成長行銷人員(Growth Marketer)不再只是矽谷的獨特頭銜，最佳例子是可口可樂也以首席增長官取代了首席營銷官，足可證明成長行銷是未來10年的一個全球性趨勢。