Ideas Lab is delivering the best of data analytics and AI capabilities into the hands of anyone seeking intelligence in motion technologies.

The technology we are developing can measure both instrument (baseball bat, golf club, tennis rackets, among others) and human limb tracking without the use of sensors. Recent advances in AI and deep learning now enable us to perform motion analysis recognizing both Body + Instrument key points using machine vision only.

Technology is changing the game; it is easier than ever to collect specific information on certain players. Find the capabilities of each member of your team.

Our clearest go-to-market is a robust API, which can be leveraged by digital platforms around the world. The vision is that with a simple subscription, any digital platform can add our markerless analytics to their platform, empowering each subscriber with every workout.