Content Marketer

inline is a software startup focused on maximizing restaurant efficiency managing tables and reservations. We have thousands of restaurants including leading chain brands, Michelin-starred restaurants, shopping malls, and busy brick-and-mortar restaurants. We also partner with food-tech platforms, social apps, and various media services to grow the exposure and business for inline restaurant customers.

Our team is launching and exploring more global opportunities in key cities, including Sydney, Melbourne, Brisbane, Perth, Tokyo, Osaka, Hong Kong, Singapore, Kuala Lumpur, Bangkok, and the cities in APAC. For people with solid professional skills and talents, who are highly motivated to expand their career and grow in a fast, flexible environment, we have several opportunities to build the business with our team and write the legend with inline for the next thousand partners at a rapid pace.

We’re looking for a content marketer, who has proven experience as an editor that meets the organization’s goals. If you enjoy writing, editing and researching about F&B and restaurant tech in Asia would be a plus. You will produce content with attractive angles along our customers and patrons journey to meet the cycle of acquisition, retention and conversion. We’re a fast-paced team with ambitious goals. If you’re not afraid to roll up your sleeves, have great storytelling and interpersonal skills, you should give it a try.

Responsibilities:

• Use market trends, data insights to tell stories complying with our marketing strategy through but not limited to landing pages, blogs, SEO, SEM, social media, playbooks etc.
• An organized planner with analytical thinking and meets deadlines.
• Find out & implement best practices such as blog post types, article structure, content formatting, writing styles, visual layout and interactives to improve overall content effectiveness.
• Gate keeper of the Tone of Voice of all content to ensure consistency and quality.
• Cooperate and liaise with team, cross-function, and partners including designers, photographers, advertising reps, media editor, writers, influencers etc.

Qualifications

• Proven experience as an editor, if you have experience in B2B, lifestyle, travel and hospitality industry is a plus.
• Strong copywriting skills.
• Great sense of responsibility, able to work and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from the company context.
• Good understanding of digital marketing analytics such as Google Analytics, and Excel.
• Creative thinker who's able to tackle business problems and communicate solutions to cross-functional teams.