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Kantar Taiwan 模範市場研究顧問股份有限公司

Larisa Liao

模範市場研究顧問股份有限公司於1983年正式在台灣設立，無論在全球或台灣均為市場調查研究的領導品牌之一。目前我們在台灣有四個事業單位：(1) Kantar TNS 凱度消費者研究, (2) Kantar Worldpanel 凱度消費者指數, (3) Kantar Health 凱度醫療諮詢 及(4) Kantar Millward Brown 凱度品牌發展研究，均隸屬於英國最大的整合行銷傳播集團WPP旗下的Kantar集團，《財星》五百大企業中，超過半數為Kantar集團之客戶。 (1) Kantar TNS 凱度消費者研究 ：(台灣官網 <a href="http://www.tnsglobal.com.tw" rel="nofollow noopener noreferrer" target="_blank">www.tnsglobal.com.tw</a> | 全球官網 <a href="http://www.tnsglobal.com" rel="nofollow noopener noreferrer" target="_blank">www.tnsglobal.com</a>) Kantar TNS為全球最大的專案市場研究機構，於全球80個國家提供最優質的市場研究服務，並擁有15,000名全職員工和全球最廣大的研究、洞悉及顧問網絡，提供客戶具備消費者洞察且可實際執行的專案建議，幫助客戶能夠依此做出更有效的企業決策。 我們提供全面的產業相關知識，涵蓋一般民生消費品、科技通訊、金融、汽車、健康醫療以及社會議題調查等六大產業，研究方向遍及所有行銷活動或企業營運所面臨的議題，尤其專精於「產品開發與創新研究」、「品牌與溝通策略研究」、「企業關係人管理研究」、「零售與消費者研究」等四大領域，具備執行各式量化與質化調查專案的能力，並且擁有一系列獨特的專案分析模組、強大的執行能力和全球知識網絡作為後援。 (2) Kantar Worldpanel 凱度消費者指數：(台灣官網 <a href="http://www.kantarworldpanel.com.tw" rel="nofollow noopener noreferrer" target="_blank">www.kantarworldpanel.com.tw</a> | 全球官網 <a href="http://www.kantarworldpanel.com" rel="nofollow noopener noreferrer" target="_blank">www.kantarworldpanel.com</a>) 我們在消費者指數研究領域領銜全球，分佈於五十幾個國家的顧問團對應用獨家研究方案與先進分析，幫助客戶瞭解消費者的商品購買、使用行為與行為背後的態度。我們協助客戶擬定商業策略與行銷戰術達四十餘年；我們熟悉買者與通路生態；我們經由產品、品類、通路環境各方面，挖掘成長契機。 2014年，我們首度參與評選，獲頒大中華地區優良職場 (Great Place To Work) 之殊榮。 Kantar Worldpanel is the global leader in consumer knowledge and insights. Utilizing the panel methodology, we are monitoring the consumer purchasing habit continuously, this empowered us to well understand the market dynamic, competition and opportunities evolved from the shopper behavior change. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions for the clients. Established since 1997, Kantar Worldpanel Taiwan is the first company in Asia. We are measuring purchase behavior across total FMCG for over 100 categories, specifically in areas of such as household products, foods, femcare, Cosmetics, healthcare, dairy, beverage as well as baby foods and products…etc. (3) Kantar Health 凱度醫療諮詢：(全球官網 <a href="http://www.kantarhealth.com" rel="nofollow noopener noreferrer" target="_blank">www.kantarhealth.com</a> ) Kantar Health 是專門從事於醫療、生物製劑、醫療診斷器材等領域的醫療諮詢顧問公司，目前於全球共有700多名員工服務於美洲、歐洲、中國、台灣等40多國。可提供專業的諮詢顧問服務，並整合醫藥產業進入市場策略的專業，以360度的視角洞察病人的罹病歷程、生活品質改善、醫病溝通、共享決策與治療成效。也積極與不同專家、學者、團體合作，一起為病人的福祉而努力。 Kantar Health is a leading global healthcare consulting firm and trusted advisor to many of the world’s leading pharmaceutical, biotech and medical device and diagnostic companies. It combines evidence-based research capabilities with deep scientific, therapeutic and clinical knowledge, commercial development know-how, and brand and marketing expertise to help clients evaluate opportunities, launch products and maintain brand and market leadership. Our advisory services span three areas critical to bringing new medicines and pharmaceutical products to market – commercial development, clinical strategies and marketing effectiveness. (4) Kantar Millward Brown 凱度品牌發展研究 : (全球官網 <a href="http://www.millwardbrown.com" rel="nofollow noopener noreferrer" target="_blank">www.millwardbrown.com</a>) Kantar Millward Brown 是全球品牌研究、行銷溝通的專業市調顧問公司。從品牌策略開發到行銷執行，以及品牌表現和未來潛力評估，全程協助客戶開展品牌建設、實現品牌增長。 Interested in how Brands and Advertising work? Are you comfortable looking at numbers to identify patterns, and with an eye for detail? Then you might be what we are looking for at Kantar Millward Brown. Kantar Millward Brown is one of the world’s leading brand and communication research consulting companies. With offices in 58 countries, we work with 70 of the top 100 global brands. We are at the fore front of market research based solutions in the area of brand consulting and communication development. Powered by insight, innovative thinking and a rich heritage, we focus on providing actionable solutions to address client’s business issues. Firefly was created by Kantar Millward Brown, bringing together some of the world's finest qualitative boutiques. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single minded objective: to drive brand success. <br />*E-mail: <a href="mailto:talent.taiwan@kantar.com" rel="nofollow noopener noreferrer" target="_blank">talent.taiwan@kantar.com</a>