- Research for market demands using tools such as Keyword Planner, Google trends, etc.

- Document the research methodologies so the same process can be used by the team.

- Develop different experiments to better match found demands to potential products/services.

- Create marketing digital assets and graphics to support different experiments.

- Utilize various Facebook Ads campaigns (PPE, WC - Views, AddToCart, Purchases, etc) to run experiments.

- Analyze result, refine process and repeat!