外商高級烈酒

• Brand Strategy and Planning
  • Initiate and work with Marketing Manager to develop both immediate to long-term strategies for the brand to grow in-line with targets
  • Leverage Maestria and brand research to understand consumer needs, occasions, and journey, to develop relevant brand plans to optimize brand equity (PRIME)
  • Manage brand A&P to optimize resources, efficient allocation and tracking for ensure budget efficiency to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales team
  • Set clear KPIs and manage performance of brand activations to drive market value share gain in line with business objectives
  • Build relationships with strategic partners, media and industry experts to drive brand PR
  • Closely work with Logistics team BCo to monitor and support liaising product availability, allocation and shipments to ensure market readiness
• Brand Communications
  • Aligned to global positioning and partnering with Global Content Managers, develop and adapt local-relevant assets and contents to create resonance with local target audiences behind best achieve quality and cost efficiency
  • Work with Marketing Manager to develop and implement local consumer relevant communication strategy, media plans and social/digital campaigns 
  • Lead timely implementation and post-evaluation of brand marketing campaigns
  • Deliver strong quality communication briefs & briefings for creative/media pitch that inspire and drive agencies/partners to deliver quality work and maximize budget efficiency
  • Select effective and innovative ideas and touchpoints against paid/owned/earned media to engage consumers
  • Define executional KPIs and measure, track, course correct in “real-time”

• Brand Activation
  • Work with Marketing Manager the development of 12-18 month rolling brand activations plans and partner with Trade Marketing for consumer promotions, with integrated communication programs
  • Lead consumer experiential activations and events that strongly create brand engagement, drive effective trial and consumer education, and capture meal occasion opportunities
  • Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter
  • Ensure holistic experience across purchase journey (before/during/after)

• Market Assessment, Consumer Understanding & Insight
  • Monitor monthly brand performance and tap into internal & external stakeholders (i.e. consumer insights, Sales, competition) to gather holistic view of industry performance to generate accurate and meaningful actionable insights about consumers & categories
  • Distill powerful insights from data and analytics to guide brand activation and content development

• Minimum 6 years or above marketing experience with an international fast-moving consumer goods company
• Solid brand management and marketing management experience from consumer goods/luxury goods environment including above-the line, below-the-line, new product launch experience
• Team leading experience
• Knowledge with imported spirits is advantage / plus in high-end products
• Excellent understanding of multinational brand business and industry skills
• Excellent management skills: planning, organizing, direction and decision
• Excellent creative and strategic thinking skills
• Good planning, monitoring, presentation and negotiation skills
• Good numerical and statistical skills
• Good analytical and interpretative skills
• Strong people management skill with ability to set and follow-up on subordinates’ objectives
• Good coaching skills
• High degree of personal presence with good networking, influencing, and communication skills