Marketing Management Trainee will be assigned to either one of the functions below:
- Brand: Building the brand strategy to win consumers' hearts by fulfilling consumer needs using creative and innovative approaches to strengthen brand equity.
- Consumer and Market Insight (CMI): Conduct research & ensure quality by defining clarity & alignment, relevancy of the insights against the chosen methods/framework, data integrity, and impact-driven insights. Ensure compliance with the end-to-end process (planning and execution) of custom research studies.
- Marketing Operations Excellence: Provide strategic business analysis and orchestrate marketing cross-function within the organization's operation. Able to communicate and get along well with others.
- Media: Create, implement, and evaluate an effective and efficient media plan (digital and conventional) placement strategy that is relevant to the target audience according to the brand plan periodically.
- Public Relations: Plan and execute public relations activities & media relations, also evaluate the effectiveness. Initiate, manage, and maintain relationships with partners (media/KOL/influencers/communities).