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Growth Hacking Manager

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Job updated 4개월 ago
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Job Description

You will be a key driving force in the evolution of Blockchain technology.

Blockchain technology is one of the most prominent technologies in recent years, combining cryptography, decentralized systems, VMs, etc. to provide a decentralized trust system.

There are many projects around the world applying blockchain technology in different fields (finance, gaming, education, healthcare, etc.) to provide more efficient solutions. However, blockchain applications are still struggling to enter the mainstream market, and one of the biggest obstacles is the complicated/cumbersome user experience.

Blocto is the world's most user-friendly blockchain application portal and developer tool, which significantly simplifies the user experience and reduces barriers to entry, enabling the public to easily use blockchain applications and enjoy the value of blockchain.


At Blocto, our mission is to empower and improve society through the power of blockchain. Our products offer the most user-friendly and seamless experience and make this exciting new frontier accessible for anyone.

Blocto is looking for a Growth Marketing Manager to drive the way we connect with potential users to grow Blocto’s active user base. You will work as a member of the integrated marketing team on strategic efforts that support the overall growth of the organization.

As the right person for the job, you’ll care deeply about how to leverage different channels and strategies to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run.

The ideal candidate will manage the digital marketing and content team, work cross-functionally with product and business development to work on funnel optimization (acquisition, conversion, and retention), product marketing, content creation and paid marketing, such as branding and PR.


What You’ll Be Doing

  • Work on integrated campaign, starting with strategy, brief, creating new marketing content that drives results and measuring performance
  • Ideate, build, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
  • Understand and help define product value propositions and position them in line with ideal customer profiles and target markets of interest
  • Keep abreast of the latest crypto and blockchain landscape, leverage new emerging channels and identify opportunities to accelerate growth
  • Work closely with the wider marketing team and collaborate with different functions (e.g. Product, Community & Social Media, Developer Relations, BD) for comprehensive campaign rollouts
Benefit
  • 10 official days off per year
  • Additional 3-6 days of flexible leaves per year
  • Flexible working hours and work-from-home when needed
  • Beverage & snacks included
  • Company gatherings: Bi-weekly TGIFs etc.
  • Stock/Token option
  • Learning allowance

Requirements

We’re sure you’re great, and in order to succeed in this role, you have:

  • Experience in managing a wide range of growth tactics.
  • Successful history in developing and executing demand generation and pipeline-building marketing programs including paid ads, email, events, and partnerships.
  • Data-driven mindset and are comfortable using data to define goals, make decisions and measure the impact
  • 5+ years of growth / acquisition marketing experience gained in digital-driven business (FinTech / payment/ blockchain / cryptocurrency / NFT-related being a big PLUS)
  • Great organization and project management skills; ability to manage multiple and changing priorities under tight deadlines in a busy, evolving, fast-paced environment
  • Strong team player who can incorporate input from others and can generate consensus through inclusion.
  • Good sense of ownership with an execution-oriented mindset, are an inventive problem solver, have a high level of accountability and emotional intelligence.
  • Knowledge in crypto communities and culture, with a focus on content strategy and content creation
  • Near-native verbal and written communication skills; business English fluency is a must



      Interview process

      1. Resume screening

      2. Online interview 

      3. On-site interview

      First interview 

      • HR Manager(30mins)
      • Marketing Manager (30 mins)
      • Marketing Director - experience and marketing skills (60 mins)

      Second interview

      • COO - Communication skill and Biz sense (30 mins)
      • CEO - Culture fit and Crypto Knowledge (30 mins)
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      1
      5 years of experience required
      800,000 ~ 1,400,000 TWD / year
      Managing staff numbers: not specified
      Partial Remote Work
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      About us

      portto 致力於改進區塊鏈應用的使用體驗,成為使用者進入去中心化世界的入口。

      近幾年區塊鏈技術及衍生應用蓬勃發展,但尚未能被社會大眾廣泛使用、進入主流市場,其中最關鍵的問題是:區塊鏈應用的操作介面及使用者體驗非常原始、粗糙。使用者如果要使用區塊鏈應用,必須先了解非對稱加密、密鑰助記詞、智能合約、鏈上交易、Gas 價格與 Gas 上限⋯⋯等技術原理,是極高的進入障礙。

      portto 團隊擁有豐富的區塊鏈產業知識和經驗,結合對產品品質的堅持,重新設計區塊鏈應用該有的樣貌,追求極致使用者體驗,目標讓所有人都能簡單輕鬆地使用區塊鏈應用。如此,區塊鏈技術才能真正走入你我的生活,而不再只是投機或炒作的噱頭。

      目前 portto 正在開發面向主流市場的區塊鏈應用瀏覽器,目標市場除了台灣之外,預計推向歐美與日本。結合最新技術和精巧的 UX 設計,將帶給使用者耳目一新的感受。歡迎你加入 portto,和我們一起構築五年、十年後的網路世界!

      CNN、MotoGP都來使用!提供加密錢包服務的portto與DapperLabs合作,開啟NFT交易新篇章


      Team

      Avatar of the user.
      Co-founder & CEO
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      Co-founder & COO
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      Marketing Manager
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      Senior UI/UX Designer
      Avatar of the user.
      VP of Engineering
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      BD Director