Marketing Manager - Content Focused

Who we are

Swingvy is a rapidly growing HR SaaS startup targeting mid to small size enterprises, with a disruptive all-in-one offering that automates HR, claims, payroll and benefits. We are backed by Samsung Ventures and have over 10,000 customers across the region.

Responsibilities 

The one metric that matters: numbers of leads 

1. Develop goals, messaging, call to action, and distribution channels to generate leads
2. Optimize and improve content and targeting for digital marketing channels
3. Create brand awareness through SEO, SEM, web analytics, social media monitoring, and offline events
4. Forecast, track, and report campaign effectiveness metrics internally
5. Work closely with Kuala Lumpur and Singapore marketing teams

Basic Qualifications

3+ years of relevant work experience in marketing
Content marketing first, offline second
Proven track record creating and executing online demand generating programs
Ability to work independently and autonomously in a small startup setting
Fluency in English and Chinese
Passionate about HR and SaaS industry

Preferred Qualifications

Self-motivated to work proactively
Knowledge in Google Ads, Facebook Ads, and other predominant marketing tools
Great team player
Accomplished range of skills from high level strategic thinking to creative and execution