1.Create a strategy and plan to achieve the goal with existing and new e-commerce marketplace by creating, managing, and optimizing listings. Responsible for the keywords, SEO, and other digital media operations.
2.Understand market drivers for all brands and develop a strategy that maximizes sales and minimizes conflict.
3.Establish revenue goals by brand, by the marketplace with supporting metrics and reporting.
4.Monitor competitive listings and pricing.
5.Manage all content for the marketplace (slogan, title, descriptions, photos, graphics, videos, etc.) to support the product assortment.
6.Develop innovative ways for listing and e-commerce product storytelling and experiences to drive better results.
7.Monitor and manage online product series with the goal of maximizing online presence and driving sales.
8.Maintain Amazon brand store and product listings and implement Amazon marketing initiatives to increase sales.
9.Monitor and enforce e-commerce policies including campaign analysis and manage corrective action.
10.Act as the key interface to all consumers by responding efficiently and ensure the customer experience is top-notched.
11.Collaborate with The Marketing Team to implement promotions across the brands.
12.Partners with Key e-commerce account management to ensure account alignment.
13.Gather, analyze and report e-commerce metrics, including weekly/ monthly/ quarterly sales data and digital/ social/ content performance.