Digital Marketing Specialist

Job Description

THE ROLE

Tesla is looking for a Digital Marketing (Sr) Specialist to support the marketing organization with various responsibilities / project management including content creation, lead generation, digital project development and retail marketing campaigns in Taiwan. The position is based out of Taipei and reports to the Sr. Marketing Communication Manager. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.


RESPONSIBILITY

• Work with the Senior Marketing and communications Manager to develop targeted marketing plans with a coherent integration of marketing tactics, digital and CRM activities to achieve business goals.
• Assist in the development, management and implementation of a comprehensive campaign calendar with centralized tracking of all regional marketing events including O2O lead generation events, digital partnership events and external corporate events.
• Manage and initial content creative projects for external newsletters, collateral, digital content and customer communication/ retention (i.e. emails and letters).
• Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on a needed basis.
• Evaluate and track the success of programs and campaigns.
• Effectively deliver results of marketing objectives within the designated and agreed budgets.
• Ensure compliance with global brand strategy and corporate identity for Tesla Motors.

Requirements

QUALIFICATIONS

• Minimum 3 years+ experience in digital marketing and integrated marcomms.
• BA or Master in Business Administration, marketing, communication or other related degree with proven track experience.
• Excellent communication skills and fluency in Mandarin and English
• Excellent copy-writer in both English and Chinese
• LINE development experience is necessary , web and data experience would be plus
• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently, including collaborating with teams from different countries.
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others
• Proficient in MS Office, IOS, Photoshop, AI
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Large company discipline...small company entrepreneurial attitude
• Strategically planning with strong project execution and negotiation skills
• Asset management experience/ Good negotiation skills
• Digital Agency management/ Online to Office event coordination experience is preferred

1
3 years of experience required
45K ~ 65K TWD / month
Optional Remote Work
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About us

Tesla 成立於 2003 年,當初創立 Tesla 的工程師團隊,希望證明人們無需因為駕駛電動車而有任何妥協。相較於燃油車,電動車的性能應該更優良、更快速也能帶來更多駕駛上的樂趣。時至今日,Tesla 已不僅打造出純電動車,更推出了具有無限擴充功能的清潔能源發電與儲存產品。Tesla 深信,全世界越快停止依靠石化燃料,則越能迅速進入零排放的美好未來。

為了建立永續能源的完整生態系統,Tesla 也設計出獨特的能源解決方案:Powerwall、Powerpack 以及 Solar Roof,實現屋主、企業以及公共設施得以管理再生能源的生產、儲存以及使用。在 Tesla 電動車與能源產品背後的是 Gigafactory 1。Gigafactory 興建主要是為了降低生產電池的成本。透過內部自行生產電池芯,Tesla 得以大量製造電池以達到生產目標,同時帶來數以千計的工作機會。


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