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AI Sr. Marketing Specialist 資深行銷專員

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Job Description

1. System Integration & Automation: Collaborate with cross-functional teams to integrate different systems, thereby creating a seamless automated environment for marketing initiatives.

2. Marketing Strategy: Develop, implement, and optimize marketing automation strategies specifically aimed at promoting our AI Wize product to both B2B and B2C customers.

3. Campaign Development: Create and manage automated marketing campaigns that span multiple channels, including but not limited to email, social media, and face-to-face sales.

4. Visualizers & Analytics: Build automated dashboards and visualizers that make campaign performance and data-driven decisions clear and actionable.

5. Onboarding & Learning: Spend the initial weeks gaining a comprehensive understanding of existing systems, technologies, and automation capabilities.

6. Client Ecosystem Growth: In subsequent weeks and months, focus on expanding our client base and improving customer satisfaction and engagement levels through automated processes.

7. PR & Media Outreach: Oversee automated public relations efforts, including interactions with the media, press releases, and social media campaigns.

8. Team Leadership: As the AI department expands, this role may evolve to include team management responsibilities to scale our marketing efforts.

Requirements

1. Bachelor’s Degree: In Marketing, Business Administration, Computer Science, or related field.

2. Experience: Minimum of 5 years in marketing, with at least 2 years focused on marketing automation platforms and technologies.

3. Technical Skills: Strong experience with AI/machine learning and data analytics tools. Familiarity with CRM software and other marketing automation tools.

4. Leadership: Ability to manage projects independently and potentially lead a team as the department grows.

5. Communication Skills: Strong written and verbal communication skills for coordinating across teams and communicating with stakeholders.

6. Adaptability: Ability to adapt to new tools and technologies and a willingness to stay updated with industry best practices.

7. Strategic Thinking: Strong analytical and strategic thinking skills, with the ability to plan, execute, and optimize marketing strategies.

8. Customer Focus: Proven ability to understand and anticipate customer needs in both B2B and B2C settings.

Interview process




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About us



定位品牌為「科技媒體」,從強化內容出發,輻射出各種經紀、電視、網路節目、電商等業務,創造出最頂尖品牌。

我們正在「世界翻轉中」
TVBS是台灣第一個衛星電視頻道,1993年9月28日正式發聲,我們的出現,結束了由無線三台壟斷數十年的局面,帶領台灣進入一個多元自由、百家爭鳴的融媒體新時代!

我們是「看板人物」
1.探索真相,發揮影響力
關心每天世界上發生的大小事件,透過專業、生動的文字與畫面,帶領觀眾探索真相。
2.匯聚新知,話題不冷場
提供最新最夯的話題,橫跨電視與網路,打造24小時不冷場的話題新平台。
3.散播歡樂,舒展身心靈
用歡樂幫觀眾做心靈馬殺雞,趕走煩悶,散播愉快好心情。
4.領先技術,媒體新視界
從衛星到網路,從類比到HD,從電視到手機,搶先業界求新求變,持續呈現最高品質。
5.點燃創意,碰撞新火花
燃燒腦力,打造創意好點子,源源不斷的新想法,就是我們每天的活力來源。
6.串連資源,服務最即時
串起緊密連結,成為前線同仁堅強的後盾。

我們重視的「T觀點」
真實Truth、信賴Trust、科技Technology
「持續運用最領先的科技、提供最真實的資訊,成為最受信賴的品牌」

我們要「一步一腳印 發現新台灣」 
We Lead The Market 與時俱進,以最新科技與專業維持媒體領導品牌的地位 
We Are The Consciousness Of The Society 導正台灣媒體生態,真實公正報導,堅守社會教育者的良知良能
We Care About This Land And The People Live On It 善用媒體資源,善盡社會責任,關懷生態文明與永續發展 

我們的「十點不一樣」
立足亞洲市場,運用全球思維,延伸媒體觸角。以多角佈局,結合旗下IP品牌,打造兼具新聞報導、影視娛樂、電商通路、演藝經紀和生技產品等於一身的全方位媒體。


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數位開發中心-軟體開發B組-副組長
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數位開發中心-軟體開發A組
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數位開發中心-軟體開發D組-組長
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數位開發中心-軟體開發C組-副組長

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