Digital Marketing Manager

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns (Able to conduct English and Chinese campaigns and work with translators on other markets languages) 
• Identify, execute and manage marketing & sales distribution cooperations with third parties 
• Create and maintain new client sales & marketing pitch decks 
• Design, build and maintain our social media presence with impactful content
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
• Instrument conversion points and optimize user funnels 
• Build/adapt graphic visuals (banner sets, etc.) 

1. SEO/SEM/newsletter/社群行銷 
2. 整體創意及策略規劃以帶來目標inboud lead 數量 
3. 陌生拜訪開發系統商合作串接 (affiliate marketing or API integration) 
4. 廣告及landing page 優化: 預算控管, 追蹤成效, 尋求利益最大化 
5. 擅長資料收集、精通google analytics分析，具簡報能力及良好溝通協調能力