Edi Chen   

Marketing Lead , PPDAI

✓ 7 years of Digital Marketing  experience + 2 years of business development experience 
✓ Build up marketing team and lead team member more than 5 person 
✓ Good at Media strategy , and performance marketing
✓ Good command of appsflyer, Google Analytics, & Firebase

skill


Business development

 -Both iProspect and IPG are responsible for the business development to achieve more than 300% annual achievement rate 

-Strong communication skill


Marketing and User growth 

-Brand & Content Marketing 

-ASO, SEO, SEM 

-Facebook and Google operating

-Social Media Marketing Specialization Certificate from Northwestern


 Asia Market knowledge

- With experience in marketing and promotion for the Southeast Asian market, he has served the Philippines and Indonesia market for nearly a year and is willing to stay overseas.


Experience


PPDAI / Marketing lead  ,2019/3- Now

  • Responsible for the new product user growth plan in Indonesia and the Philippines market, promoting overall product growth through paid customers, community operations, and optimized service processes. The core target is user number & revenue growth.
  • Responsible for market strategy, comprehensive strategy management, budget and execution, and build an overseas localization marketing team (Telemarketing, operations) up to 8 people, with localization ability.
  • Manage major Google & Facebook resources, expand local channel resources, and establish marketing partnerships.
  • Google and iOS application market shelves management, establish the corresponding original communication experience & resources

PT Pembiayaan Digital Indonesia/ Marketing Manager,2018/ 6  - 2019/3

  • Bulid up a marketing team to achieve the company's goals, responsible for the growth of new customers in the Indonesian market and increased the revenue. 
  • Responsible for corporate APP promotion & Google play management, including Google、Facebook、 ASO planning , brought in one million downloads from June 2018 to November 2018.
  • Develop an overseas marketing promotion program that is responsible for the overall management, budgeting, execution, monitoring of the market activities and the evaluation of the effectiveness of effective activities.
  • From July to November 2018, the financial ranking of Android Indonesia market remained in the top five in the Finance industry.
  • Optimize the number of newly registered users through the channel to reach 1 million registered in 5 months.
  • Increase the regular customerof  5-10% through operational planning.


Meitu / UA Manager,2017 / Apr  -  

  • Served as liaison between agency, controlling USD$ 7 millions of media budget. 
  • Developed  product marketing strategy and led the communication with data team to resolve ad set-up  issues. 
  • Overseas media planning & buying , mainly responsible for the Southeast Asian and  European markets, mobile marketing and content planning increase 200% of downloads.

adGeek / Account Manager,2016 / Jan  - 2017 / Mar 

  • Optimizing media performance make V-air and Brands increased operating margin by 20% - 40% 
  • Analyzed the China Airlines campaign data to improved the performance by 20% and saved 80% of the budget in 2016.
  • Mainly focus on search advertising, digital marketing, programmatic and strategic communications.
  • Manage and digital campaigns through 3rd party ad serving platforms DoubleClick for Advertisers Maintain working knowledge of Client(s) digital brand guidelines.

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