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微程式資訊的品牌行銷主管，將帶領行銷團隊，籌劃並執行創新的品牌戰略，提升公司品牌知名度。我們期待你至少有三年以上品牌行銷經驗，並了解或具備媒體公關、數位行銷領域知識，以利更能

各類廣宣文稿編輯撰寫，如新聞稿、行銷文案、節慶賀卡等。 公關活動、行銷企劃的提案規劃、籌備與執行。 品牌聲譽管理，如推廣品牌形象、新聞及輿論監測、危機處理。 媒體連繫溝通與關係維繫。 貴賓接待

對電子商務領域有興趣，熟悉產業趨勢，負責品牌行銷IMC活動運營、提升平台知名度與消費者好感度之心佔率 平台的年度品牌campaign推廣規劃、執行與分析優化(含口碑WOM、媒體採買計畫、相關廣宣規劃

●分析同業競爭優勢，釐定雇主品牌定位與招募行銷策略 ●整合公司資源，規劃招募行銷活動，並落實成效分析與檢討 ●網站企劃維護/短影音製作/社群經營/ 腳本設計 ●擔任活動公關/

Position Purpose: - To help designated brands and achieve P&L target and budgets. - To implement brand strategy and integrated marketing campaign to generate sales. MARKETING CREATIVITY - Marketing ideas and plans - Public Relations - A & P allocation and control - Product launches - Trade Promotion schedules, planning and execution - Overseas Principles' relationship & communication - Development of retail distribution channels - Actively plan and implement creative marketing ideas and calendar

MARKETING CREATIVITY Overview: o Marketing ideas and plans o Public Relations o A & P allocation and control o Product launches o Trade Promotion schedules , planning and execution o Principals’ relationship & communication o Development of distribution channels o Digital Marketing strategy planning and execution SALES & OPERATIONS Overview: o Sales Turnover & Brand Ranking in Departmental Stores o Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, beauty gallery, Blogge

MARKETING CREATIVITY Overview: o Marketing ideas and plans o Public Relations o A & P allocation and control o Product launches o Trade Promotion schedules , planning and execution o Principals’ relationship & communication o Development of distribution channels o Digital Marketing strategy planning and execution SALES & OPERATIONS Overview: o Sales Turnover & Brand Ranking in Departmental Stores o Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, beauty gallery, Blogge

1. 品牌管理：品牌P&L、預算規劃、業績進度追蹤及費用控管 2. 產品管理：銷售預測(forecast)、訂貨、庫存管理、商品組合等產品相關之規劃與執行 3. 行銷企劃： a/ 媒體廣告：新品上市廣告操作、公關企

在居家先生，我們相信每一位創作者都是品牌故事的傳播者，能夠深刻影響消費者對品牌的認知和情感建立。作為創作者行銷公關的負責人，你就像是負責設計 Fine Dining 菜單的主廚，KOL 創作者好比食

▍關於 MYFEEL 以消費者為本、包覆式策略打造MYFEEL式生活圈，整合新品發佈會、品牌電商、內容媒體平台，從每個消費者決策歷程都能完整參與。並以最接近當代生活的風格型態，創造全新的線上發佈會，帶