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Role and Responsibilities: Assist with an annual and quarterly corporate brand content calendar including at least one quarterly campaign, one weekly blog article, and 2-3 social media posts per week, among other ongoing necessary written pieces, including campaign landing pages, eCommerce product listing, eNewsletter, B2B customer success stories, whitepapers, buyer's guide, etc. Research industry-related topics (combining online sources with SEO and social listening tools, interviews, question

Responsibilities ● Carrying out keyword research using software such as aHrefs, SEMrush, and Google Keyword Planner to optimize web content ● Tracking website performance and generating insights/optimization plans such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics and Similarweb ● Monitoring and reporting on search trends and SEO performance using Google Trends ● Performing competitor analysis to identify content gaps and areas for impr