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Plan, execute and own the results from paid digital channels (search, display, social, video, mobile) Explore and unlock opportunities that will drive sizeable growth to business Continuously optimize audiences and campaigns to deliver a full-funnel advertising approach that will drive more efficient ad spend with higher ROI Measure, monitor, and report performance from both advertising and platforms Support ad-hoc campaign requests from other marketing teams #VCF2023

Produce marketing KPI dashboards and deliver daily-weekly-monthly cross-channel performance reports with actionable insights Come up with conversion optimization strategies with the aim of improving efficiency in digital marketing and increasing ROI Implement tracking into various marketing initiatives using Google Tag Manager or other tools Benchmark performance across all digital channels and advice on KPIs based on performance analysis Analyze end-to-end user behavior, conversion data, custom