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BTL Marketer
KOL development, contact and relationship management. Media public relations management and external vendor coordination. Collaboration with other industries and planning joint products with corporations/agencies. Creative ideation, planning, and execution of media/KOL/VIP events. Tracking the quality and timeline of KOL collaborations, utilizing data for performance analysis. Integrated project proposals (including data analysis, strategy generation, creative brainstorming, and execution contro
1.通路客戶生意發展計畫/執行追蹤/結果評估/P&L改善計畫(業績/P&L/費用) 2.M+5客戶促銷計畫與行銷計畫一致性 3.新品上市/主要促銷活動/面銷 計畫/執行追蹤/結果評估/改善計畫 4.市場研究資料分析/趨勢/機會點/計畫 5.主要競品情報蒐集(新品/促銷活動/價格) 6.M+3 FCST及準確率 7.通路價格管理與解決方案 (檢視排檔 避免價格衝突) 8.費用管理與效益評估 9.POSM管理 10.其他專案
