Planning and execution of elevating CRM to CEM aiming at Customer Lifetime Value increase, based on consumer profiling + Personalized precision re-marketing with company CDP to enhance retention/ loyalty/ up-trading/ conversion. 1. Strategize and management of brand CRM / CEM / loyalty programs. 2. Ride on company CDP to create related reports/analysis/actions, and ensure it works seamlessly across the brand and captures all required information at key
Ability to analyze market and to understand customers' inquiry. New product definition and roadmap planning of Audio amplifier. Capability to facilitate product/business strategy in target market/ customers. Cross-team communication/cooperation with internal departments.
Experiences are required as below: 1. 5+ years project management experiences. 2. Preferable if served in vendor site and can well manage customer expectations to close the project effectively. 3. Understand objection handling and have business requirement analysis skills. 4. Understands how project implementation methodology can be defined to successfully deliver different projects.