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吳賜賢

成長行銷經理

Profile Resume

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10Connections

成長行銷經理

敏捷思考的成長行銷人🙋🏻‍♂️ 就像市場上的熱門潮流一樣，我總是能夠快速捕捉並跟上最新的行銷趨勢。用數據作為實驗的依據，找尋行銷的秘密方程式。我善於觀察，從中洞察消費者的內心需求，像是一個心理學家解讀人心。作為一位敏捷思考的成長行銷人，我相信只有不斷挑戰自我，才能創造非凡的成就。我期待與您攜手並肩，開創行銷領域的新天地！

數位媒體廣告代操

朝陽科技大學

Professional Background

Current status
Employed
Profession
Community / Social Media
・
Digital Marketer
・
Account Executive
Fields
Advertising
・
Digital
・
Fashion
Work experience
6-10 years (4-6 years relevant)
Management
I've had experience in managing 10-15 people
Skills
Facebook Ads
Google Analytics
Google Ads
SEM
SEO
instagram marketing
Google Data Studio
PowerPoint
Excel
Word
Microsoft Office
Languages
Chinese
・
Native or Bilingual
Highest level of education

Job search preferences

Desired job type
Full-time
・
Interested in working remotely
Desired positions
數位廣告優化師、數位行銷專員、電商行銷專員、EC品牌商品企劃、數位媒體企劃
Desired work locations
Taipei City, Taiwan
Freelance
Part-time freelancer

Work Experience

數位媒體廣告代操手

數位媒體廣告代操

・

Part-time

Oct 2020 - Present

替業主進行廣告代操投放與品牌數位通路架構建議，運用行銷漏斗策略規劃廣告預算，並收集數據優化網站。 1.官網銷售營業額提升66% 2.協助推廣帶入雞商品並找尋合適的KOL合作推廣，該商品當月銷售成長 515%。 3.透過A/B TEST測試受眾與素材提升廣告品質，平均CPC$2.54、CTR5.7%、ROAS最高達25.21。 4.協助製作社群貼文，FB貼文近兩千讚、百次分享。 5.需求字提升到前3頁、地區字提升到第1頁。

品牌行銷經理

伊肆衣著概念店

・

Full-time

Dec 2018 - Present

1.成長行銷策略擬定與執行 2.服飾數位廣告(Facebook、Instagram & Google ads、3.LINE LAP、DCARD)策略擬定、投放與優化 4.OMO體制建立(包括LINE OA管理、CRM系統等) 5.網站營運與分析、優化 6.架構帶入雞商品與利基商品 7.KOL、KOC合作邀請 8.社群內容排程規劃 9.視覺形象發想 10.直播企劃擬定 11.建立溝通渠道向上向下管理 12.創辦讀書會加強銷售員軟實力 13.分析產品銷售狀況 14.團隊目標建立與激勵制度規劃