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Liao Chiao Yun
Marketing | Media Editor-in-Chief|E-commerce|Advertising placement|User growth|Business development|Web3
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Liao Chiao Yun

Marketing | Media Editor-in-Chief|E-commerce|Advertising placement|User growth|Business development|Web3
6 years of experience in digital advertising agency, leading a team of over 20 people. 2 years of experience as a WEB3 marketing manager, focusing on user growth and monetization.
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BITGIN TECH CO., LTD
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Shih Hsin University
Taipei City, Taiwan

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Marketing Director
    Performance Marketing Manager
  • Fields
  • Work experience
    6-10 years relevant
  • Management
  • Skills
    Canva Grapic Design
    CapCut Video Editor
    GPT-4
    Midjourney AI
    Google Analytics
    Google Ads
    Meta Ads
    line chatbot
    Line ads
    Google AdWords
    Google Data Studio
    Google Tag Manager
    SEO
    SEM
  • Languages
    Japanese
    Beginner
    English
    Intermediate
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Remote Only
  • Desired positions
  • Desired work locations
  • Freelance

Work Experience

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Marketing Manager

Dec 2021 - Present
Marketing and brand strategy User growth Online & Offline marketing campaigns Establishing customer networks Plan and execute public relations Cross-industry collaborations KOL collaboration Launching marketing campaigns for new products, optimized traffic, conducted data analysis, and built a private user network. Achieved the milestone of reaching a trading volume of 100 million USD and surpassing 30,000 users within just 1 year of product launch.
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Marketing Director

MicroAd, Inc.
Full-time
Jan 2019 - Oct 2021
2 yrs 10 mos
Team management Performance management Media Editor-in-Chief Digital brand marketing Social media marketing Cross-industry collaborations Successfully grown a team from 3 person to 20, achieving a departmental monthly net profit of over 4 million and assisting other departments in generating revenue of over 10 million.
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COMPASS-FIT Team Lead|Proprietary native advertising platform

MicroAd, Inc.
Full-time
Jan 2017 - Jan 2019
2 yrs 1 mo
Team management Performance management Product management Paid Marketing Specialist Advertising project management E-commerce performance From ground zero, conducted business promotion in Taiwan. Starting as 3-person team, grew to an 8-person team. After one year of operation, achieved a monthly net profit exceeding 3 million TWD and generated over 500,000 TWD in monthly advertising revenue for a single media outlet.
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Sales Staff

MicroAd, Inc.
Full-time
Jul 2015 - Jan 2017
1 yr 7 mos
Business development User retention Data analysis Personal performance management

Education

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口語傳播學系
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