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周君娉
品牌策略組長 @ 網銀國際集團
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周君娉
品牌策略組長 @ 網銀國際集團
對於”享受生活”興趣,過去曾擔任家居品產業採購,隨時保持好奇心的熱度,培養對於市場分析敏銳度,進一步轉為產品開發工作,擔任國內旅遊集團產品開發主管,這一路秉持”跟著趨勢走視野更開闊”想法,提升思維,目前從事品牌策略工作領域
網銀國際集團
London College of Fashion
Taichung City, Taiwan
Professional Background
Current status
Profession
Project / Product Management
Fields
Consumer Goods
Work experience
10-15 years
Management
Skills
Word
Cost Analysis
專案管理
異業合作企劃
文案撰寫
Excel
PowerPoint
Photoshop
Merchandising
Product Development
Project Management
Marketing Strategy
Product Manager
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
產品企劃開發
Desired work locations
Freelance
Work Experience
品牌策略組長
網銀國際集團
Jun 2018
-
Present
協助集團內各品牌之推廣,旗下管理員工3人,工作範疇 1.品牌策略規劃-舉凡brand book ,活動推廣.網站企劃.公關品等品牌相關之發展與執行 2.電競戰隊(Flash Wolves)異業合作-閃電狼xLife8聯名商品品牌授權洽談及推廣 3.吉祥物IP推廣- 推廣星城Online 吉祥物"星寶",包含IP人物規劃及週邊產品推廣,包含線上App及Webtoon 規劃,線下週邊產品規劃
產品經理
小圓胖餐飲國際
Aug 2017
-
May 2018
・
10 mos
對於美食熱愛及產品開發經驗,擔任品牌經理一職,旗下管理2位員工,於北部區域展店3家店,每月創造約250萬營收,工作範疇 1.產品開發規劃-產品主題制定,流程管控追蹤.效益分析改善.百貨促販規劃 2.海外加盟規劃-產品面前導規劃.供貨流程規劃.供應商開發和評鑑
產品開發經理
大昇化工集團
May 2015
-
May 2017
・
2 yrs 1 mo
服務於集團旗下美國品牌 Reverie ,旗下管理人員1人,整合過去家居零售經驗,擔任產品經理,工作期間成為Costco供應商,每年創造約2000萬營收 ,工作範疇 1.產品開發與銷售-市場分析.產品定位,客製化商品企劃與開發,工廠端品質和流程控管 2.專案管理-RD端產品開發管理,產品時程導入與時程控管 3.電商營銷-商品開發.電商平台維護.促販活動規劃
產品開發與採購副理
六福旅遊集團
Feb 2010
-
Dec 2014
・
4 yrs 11 mos
工作期間每年創造約3000萬營收,開發百樣商品,並管理100位供應商,工作範疇 1. 產品開發-包含IP相關主題企劃.IP週邊商品規劃,設計端溝通.供應商開發管理 2. 商品採購-供應商管理評鑑,成品控管.商品銷售與庫存管理.促販管理 3.品牌策略-制定集團內品牌商品策略,包含開發與管理,營銷模式規劃,曾參與one stop wedding shop 一站式婚禮銷售提案與執行 4.異業合作-在地設計師合作(趣遊碗)x 海綿寶寶x六福村品牌授權開發,整合3方設計規範與合作條件,提升知名度與營收
家具採購
大仙寬庭
Jun 2005
-
Feb 2008
・
2 yrs 9 mos
台灣指標精品寢具品牌,以百貨通路為經營模式,全省超過20個以上銷售點,每年創造上億營收,工作範疇 國內外精品採購-包含市場趨勢分析.商品開發採購.尋比議價.供應商開發管理.庫存管理.百貨促販規劃
Education
London College of Fashion
Bachelor’s Degree
・
Fashion Business
2002 - 2003
文化大學
Bachelor’s Degree
・
廣告系
1997 - 2002