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官沁榆
資深行銷企劃/資深營運
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官沁榆
資深行銷企劃/資深營運
HI,我是Kide,或是,叫我小官。 我的人格關鍵詞 : 正能量 > 負能量 / 說話有趣 / 細膩 / 適應力高 覺得造高的稱讚是:搞不懂你腦袋裡裝甚麼!? (驚訝) 25歲打掉重來,Restart! 網路飛起的年代,一頭栽入電商,開始每日腦細胞促生計畫:設計到文案、劇本到剪接、從營運到行銷、從線上到線下、從人工到AI。 世界這麼有趣,我們的人生也應如是!
悠活原力股份有限公司
私立義守大學 I-Shou University
台灣台北
Featured Resume
My CakeResume
Last updated on Dec 25th 2023
Professional Background
Current status
Employed
・
Open to opportunities
Profession
Brand Marketer
・
Digital Marketer
・
Growth Hacker
Fields
Digital
・
Marketing / Communications
・
Fashion
Work experience
10-15 years (6-10 years relevant)
Management
I've had experience in managing 5-10 people
Skills
Photoshop
影片企劃
影片腳本企劃
OMO全通路增長策略
CRM
電子商務
品牌行銷
品牌經營
行銷企劃與執行
行銷策略擬定
行銷策略規劃
Languages
English
・
Beginner
Chinese
・
Native or Bilingual
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
網站行銷企劃、品牌行銷、會員經營、產品經理、電子商務營運、資深品牌運營
Desired work locations
Taipei City, Taiwan
Freelance
Part-time freelancer
Work Experience
行銷副理
悠活原力股份有限公司
・
Full-time
Jan 2024
-
Present
Taiwan
1. 管理4人行銷團隊 2. 行銷策略安排、行銷預算控管、行銷活動規劃 3. 公司營運方針參與
官網營銷/副主任
TCY Group_采妍國際股份有限公司
・
Full-time
Oct 2021
-
Jul 2023
・
1 yr 10 mos
Taipei City, Taiwan
營銷/副主任 線上會員增長計畫:會員增長約2萬人 會員活化:透過CRM活動,喚醒沉睡會員,提升再購率;有效喚回沉睡客(2年以上未購)約10%,會員再購率達55%(含1次進二次及二次以上) 私流量增長計畫 (LINE、APP):APP下載+Line會員增長。 官網業績達成:年度目標達成, yoy 約30%
行銷部/行銷資深專員
TCY Group_采妍國際股份有限公司
・
Full-time
Dec 2018
-
Oct 2021
・
2 yrs 11 mos
Taipei City, Taiwan
行銷部/資深網站行銷企劃: 「線上行銷活動企劃] - 新品行銷主題企劃 [文案撰寫]- 社群規劃經營、文字企畫編撰(主持稿、劇本、網誌等)、簡易影片素材剪接、各式行銷專案 [活動企劃]-實體專案規劃協作、KOL聯名、藝人聯名企劃專案、一日店長活動&SP活動
電子商務資深專員
克立淨科技股份有限公司
・
Full-time
Apr 2018
-
Oct 2018
・
7 mos
Taipei City, Taiwan
電子商務運營: 線上通路開發:momo、東森、yahoo、超級商城、媽咪愛等平台開發合作 官網營運:官網架構規劃建立、網站設計規劃 社群:FB經營,FB廣告投放
合夥人
宏世通國際有限公司
・
Full-time
Jan 2010
-
Feb 2018
・
8 yrs 2 mos
合夥創業,從0到100,積極打怪,遠離負面人生! 年度業績目標、部門KPI項目設定與達成、廣告預算規劃、新項目統籌執行 電商行銷窗口:與各大平台PM窗口談活動折扣與曝光、官網維護、線上行銷活動創意企劃 、設計選圖和跨部門溝通、GDN廣告投放數據分析調整、FB社群活動發想企劃 文案美編窗口:執行產品文字撰寫、視覺排版規劃、基本商品圖 / Banner製作 倉庫管理窗口:商品進出貨流程優化、庫位動線安排規劃、出貨品管檢驗 客服窗口:解決重大客訴
Education
私立義守大學 I-Shou University
Bachelor’s Degree
・
國際商務
1999 - 2003