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林欣蓓
企劃專員
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林欣蓓
企劃專員
行銷的世界瞬息萬變,網路是人與人溝通的媒介之一,善用靈活的創意打動TA進而促進一則則觸及率破萬的貼文;從無到有的活動企劃,統籌活動主題、整合活動資源、安排現場活動人力;良好的文字敘述能力,管理部落格與粉專,共創知識力與互動性並存的網路平台。 團隊各司其職落實品牌理念最大化呈現給顧客看,我認為行銷從來不是單打獨鬥,良好的溝通力、清晰的邏輯思考能力、解決問題的能力、挑戰不可能的韌性,都使我鞭策自己不斷進步。 工作專業在於撰寫文章、管理社群粉專,曾經文章觸及達到20,000以上 PPT設計提案;異業合作規劃 活動規劃發想;活動策略執行、廣告數據分析 擅長使用工具為WORD、EXCEL、PPT、PHOTOSHOP、PREMIERE、Google Analytics、Google Ads、Facebook Ads 生活中的每個畫面都是我的靈感來源 行銷有趣的地方在於,它與生活習習相關 我是Lauren, 感謝您的閱覽!
雄獅集團 傑森全球整合行銷股份有限公司
靜宜大學
台灣台中沙鹿
Professional Background
Current status
Unemployed
Profession
Community / Social Media
Fields
Media
Work experience
1-2 years (1-2 years relevant)
Management
None
Skills
Word
PowerPoint
Excel
Photoshop
Premiere
Microsoft Office
Google Analytics
Google AdWords
Illustrator
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷企劃人員
Desired work locations
Taichung City, Taiwan
Freelance
Full-time freelancer
Work Experience
專案企劃
雄獅集團 傑森全球整合行銷股份有限公司
Mar 2022
-
Jun 2022
・
4 mos
Kaohsiung City, Taiwan
工作計畫書 活動企劃執行 KOL公關行銷 社群營運
企劃助理
台中港酒店
Jul 2020
-
Jun 2021
・
1 yr 0 mos
1.經營公司粉專,擔任小編一職 貼文觸及率大約落在2000以上,如有舉辦抽獎活動貼文,觸及率會到15000以上 2.規劃住房專案,一年期專案比數到達361筆,該專案總收入高達13000,000 3.舉辦室內市集活動 當日人數高達500人 4.舉辦各式節慶活動,像是萬聖尋寶活動、聖誕節活動 5.舉辦公益活動 6.公關行銷,舉辦記者會、撰寫新聞稿 7. 季手札規劃
社群營運小編
南良集團 【真愛大健康】
・
Full-time
Jan 2020
-
Jun 2020
・
6 mos
Taichung City, Taiwan
1. 修調商品照片(包含基本去背與調色) 2. 自媒體編輯文章 3. 線下活動企劃發想 4. 電商後台商品上架管理 5. 粉專管理(文案撰寫、廣告投放、數據分析)
Education
靜宜大學
Bachelor’s Degree
・
財務金融
2015 - 2019
Activities and societies
畢業於靜宜大學財金系,於在學期間參加系學會,進入美宣部,設計活動文宣;於大三參加新媒體社,產出劇本、畫分鏡表,完整的一個團隊產出一部作品,喜歡挑戰各種不同的事物,在校期間參與很多份工作,積極進取累積多樣的軟實力。平常的休閒興趣閱讀書籍,喜歡看邏輯思辨的書籍,我認為可以精進思考的模式,以及多方攝取論述的觀點,近期看過原子習慣,或許人人都會想要一步登天,沒有腳踏實地過日子,但書中的一句話深深打動我,「微小習慣的累積,就像複利一樣在你的人生中成長,最終導向完全不同的道路。 」透過書中的微小習慣養成,最終成為理想中的自己。在校期間參與系排團隊,期間曾去亞洲大學參與大專盃,雖然最後很遺憾與冠軍擦身而過,切磋過程中竭盡全力,也充滿其發生的意義。