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5 years in the marketing field gives me a lot of experience 
 handling various kinds of jobs including but not limited to business 
 development, partnership, branding communication, communication 
 strategies, digital marketing, data analytics, copywriting and 
 event organizers. Highest achievement during my time at Garuda 
 Indonesia was became as a team member of the first Garuda 
 Indonesia Online Travel Fair (GOTF) and managed to run GOTF 
 every year as the 3rd PIC after my Senior Manager and Manager. 
 Furthermore, I was trusted as project leader in organizing GOTF 
 press conferences which attended by BOD and Indonesian 
 Ministers. 
  
 In my 8th year, I had the opportunity to develop Citilink's e- 
 Commerce division which focuses on marketing & sales for the 
 website & mobile app channel. My responsibilities are include but 
 not limited to data analytics, partnership, create programs / product, 
 copywriting, communication strategies and final evaluation. All of the 
 strategy used in developing Citilink's online channel contributes 31% 
 increase in sales on compared to the prior year before the pandemic.

Institut Ilmu Sosial dan Manajemen STIAMI

Institut Pertanian Bogor

Product Manager

Oryza Sativa

PT. AntaVaya Tour & Travel Trans Corp

Working for AntaVaya Online Travel Agent which is part of CT Corp Digital Ecosystem

PT Garuda Indonesia

Digital Business Partnership Performance

Assigned from Garuda Indonesia to develop marketing & sales Citilink's website and mobile application.

Responsibilities:
-Data analytics to manage strategy for marketing, sales and traffic on own digital channel
-Acquire new potential partners and maintain relationship with the existing partners, including negotiation and collaboration for project opportunity
-Create product including promotion and develop opportunity for new product
-Copywriting for promotion at website and mobile app landing page
-Monitor, create, evaluate and present performance promotion based on data analytics
-Coordinate with CRM for planning and optimizing marketing communication (push notification & EDM)
-Coordinate with marketing team for visual campaign and social media plan 
-Coordinate with IT team for UI/UX or development new feature/product/promotion
-Coordinate with partners for campaign optimization
-Act as 1st point of contact related with partnership for e-Commerce Citilink

PT CITILINK INDONESIA

Spv. e-Commerce Partnership & Product Promotion

Assigned from Garuda Indonesia to develop Citilink's brand communication.

Responsibilities:
-As a team member in rebranding Citilink to get out of Low Cost Carrier Airline perception
-Coordinate with agency for the planning and visual campaign "The New Citilink"
-Coordinate with agency for visual campaign of each Citilink's product or campaign
-Coordinate with agency for marketing plan
-Coordinate with photographer or videographer for Citilink's campaign

Supervisor Brand Communication

-As a team member in Garuda Indonesia Online Travel Fair (GOTF) Event with: Mandiri, BRI (Oct 2016), HIMBARA (2017), HSBC (Nov 2017), BNI (May 2018), CIMB Niaga (Nov 2018), 
-Event leader in every GOTF Press Conference and Pre-Event
 *Identify threats during event and prepare action to manage crisis during event 
 *Coordinate with agency and vendor
 *Allocate budget in every GOTF Press Conference and Pre-Event 
-Good knowledge about various Digital Marketing strategies
-Promotional ideas, media planning and agency management
-Strategy development to identify target market to deliver sale targets


Digital Business Partnership & Sales Enhancement

Cengkareng, Indonesia 
 - Acting as a first point of Vice President's contact 
 - Coordinate with external or internal 
 - Contribute in internal event organizer in Garuda Indonesia big events eg. inaugural flights new routes, Garuda Indonesia Travel Fair GATF, Java Jazz Festival 
 JJF, SEA GAMES, Vakantiebeurs, ITB Berlin, Liverpool Football Club Tour, and more

Oryza Sativa’s posts