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Nation Taipei University of Education(NTUE) 

Private Chinese Culture University ( PCCU )

Digital Marketing Manager

Ruei-Ying Chen I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many b...

Ruei-Ying Chen

HEP Group 

Head of digital transformation department

📍Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry.
📍Implemented strategic business plans as roadmaps for the company based on product profitability and production goals.
📍Established cross -border e-commerce and digital marketing (B2B | B2C) department.
📍Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders.
📍Provide special assistance to the top management of an organization in implementing policy decisions.
📍Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge.
📍Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A

Freelance Writer
▪️	Digital Marketing Articles 
▪️	Community Operation Articles
▪️	Financial News (The News Lens)
https://www.thenewslens.com/article/129151
▪️	Digital Marketing 
https://transbiz.com.tw/url-shortener-lihi/
▪️	BusinessNext
https://lihi1.com/Gdzqt


自由接案

Freelance Writer 

📍Social Media Strategy - Plan, Create and analyst performance of all social media channels ( Facebook | LinkedIn | Instagram | Twitter )​
📍Content creation - from copywriting, design, video.​
📍Social Media Designer​
📍Maintain Official Website​
📍CRM ( via Mailchimp )​
📍Video Editing

SparkLabs Taipei

📍In Charge of Flagship product social campaign (Samsung Galaxy Note10) on FB/IG/YT.
📍Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months.
📍Participated in Benz | China Airlines | Citi Bank Brand campaign.
📍Built partnership and worked collaboratively with junior team members and external vendors
📍Collaborated closely with a team of four other members as a team leader.

Leo Burnett

Account manager

✅ Sales
📍To consistently perform effective outbound/inbound sales calls daily in line with targets provided.
📍Achieved pre-agreed sales and growth targets 50%/ year.
📍Maintained accurate customer records and sales development activity.
📍Crowdfunding Campaign generated USD 50,000 in a month without much marketing budget for the prototype. (https://lihi1.com/VDKUG)
📍Digital transformation, Set up Amazon shop and major e-commerce shops in Taiwan.
📍 Increased 3 times sales only by EDM in 3 days, lead to Amazon.
📍Generated sales over USD 300,000 in half-year as New Entry brand.

✅ Digital Marketing
📍Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/)
📍Community Operation (online & offline integration).
📍Maintained customer relationships without any negative reviews.
📍Influencer marketing (Increased 40% of sales by Influencer in 2 Months).
📍Increased sales 2 times immediately after holding several events.
📍Created video and flyer, Post, etc. for Advertisement, EDM, and e-commerce

Ultracker Technology

Senior Project Manager

📍Made the business became middle size wholesaler from scratch in 6 Months.
📍Negotiated contracts with suppliers, increased 2 times profit. Best Seller on Carousell.
📍Ability to utilize data analysis to set-up new vendors and or extend existing ones.

AVANCE WOMEN CLOTH  (CAROUSELL) 

Shop owner

📍Manage and execute sales & marketing campaign on Amazon & eBay, which generate sales of USD 3,000 Per Month.
📍Establish product analytics and reporting and monitor performance, utilize data to select hot sale products.
📍Planning Marketing Strategy for cross border markets.
📍Managing Customer Relationships.
📍Skillful at CRM strategies.

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