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Tracy East
Chief Marketing Officer at REVELATION WELLNESS FOUNDATION
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Tracy East

Chief Marketing Officer at REVELATION WELLNESS FOUNDATION
Chief Marketing Officer for Revelation Wellness Foundation
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REVELATION WELLNESS FOUNDATION
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Anderson University
Raleigh, NC, USA

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    CMO, Chief Marketing Officer
    Communications
  • Fields
    Non-profit
  • Work experience
    More than 15 years (More than 15 years relevant)
  • Management
    I've had experience in managing 10-15 people
  • Skills
    Wordpress
    Canva
    Google Suite
    Executive Leadership
    CRM
    Communications Management
    Strategic Planning
    Content Strategy
    Brand Management
    Team Management
    Microsoft Office
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Head of Marketing and Communications
  • Desired work locations
  • Freelance

Work Experience

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Chief Marketing Officer

Feb 2021 - Present
Collaborated with executive leadership to develop long-term business goals aligned with company objectives. Directed hiring, training and performance evaluations for marketing staff, promoting continuous improvement and enhancing processes. Collaborated with department stakeholders and managers to market products and services. Oversaw budget allocation and management for all marketing initiatives. Led development initiatives to maximize utilization of of existing talent and capabilities. Communicated marketing strategy and campaign performance to verify alignment with foundation objectives. Oversaw divisional marketing, advertising and new product development. Preserved brand integrity by monitoring consistency and quality of marketing content. Managed relationship with key industry partners and vendors to maximize marketing program performance. Maintained reporting and developed actionable insights for process and performance improvement. Worked with communications team to drive internal and external promotion of company programs, initiatives and mission. Provided creative direction and oversight for production of media assets.
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Director of Communication and Outreach

Jun 2008 - Feb 2021
12 yrs 9 mos
Raleigh, NC, USA
Developed key messaging and branding for all public-facing initiatives to ensure consistency across channels. Oversaw preparation of all marketing copy, images, videos, emails and presentations. Continually maintained and improved company's reputation and image in markets served. distributed press releases to increase brand visibility. Mentored and managed staff and volunteers, fostering professional development and growth. Produced internal communication for staff. Improved social media presence with tailored content strategies. Oversaw agency relationships, managing budgets and ensuring timely delivery of services and projects. Developed creative presentations, reports, education assets and data sheets. Improved website visibility through development and implementation of SEO strategies. Provided all content management for company website. Acted as team lead on company projects.

Education

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Bachelor of Arts (BA)
Christian Education
1991 - 1995
Description
Minor in Family Science