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鍾佳琪
行銷專員
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鍾佳琪

行銷專員
在行銷產業經驗逾7年。 前4年培養扎實的活動策畫與執行能力;在生技西藥品牌行銷逾2年時間,進行行銷策略與市場分析;目前於外商藥廠擔任產品專員的工作。 產品行銷、線上/下規劃、預算編列、客戶/廠商溝通等皆有涉略。 在繁忙環境下工作,具備時程掌控能力,專注完成活動執行的大小細節。 工作上認真負責,積極解決問題,熱愛團隊凝聚力,善於溝通,活絡團隊氣氛。 喜歡嘗試新事物,學習速度快,在職涯中不斷吸取新知,提升多方面技能。
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台灣諾華股份有限公司 Novartis (Taiwan) Co., Ltd.
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輔仁大學
台灣台北

Professional Background

  • Current status
    Employed
  • Profession
    Event Management
    Marketer
    Brand Marketer
  • Fields
    Events Services
    Marketing / Communications
    Event Management
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    PowerPoint
    Excel
    Photoshop
    Illustrator
    Google Drive
  • Languages
    English
    Intermediate
    Chinese
    Native or Bilingual
    Korean
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    MARKETING SPECIALIST
  • Desired work locations
    Taipei City, Taiwan
  • Freelance

Work Experience

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Brand maximization strategy specialist

May 2023 - Present
@Channel management - Forecast and manage in-stock products’ status to make sure products are distributed to channels sufficiently. - Coordinate with the supply chain to plan stock levels and distribution. e-system delivery and management - Act as all e-system/e-channel champion to lead all implementation, such as e-pricing or e-order deployment and management @Implement in-market product(s)’ plans to achieve market share and sales targets. @Generate product insights through understanding of local key stakeholders mapped and patient journey; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions. @Communicate effectively with commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly. @Lead and collaborate with cross-functional team, provide an ongoing feedback and directions to create positive impact and drive the business. Leverage the team’s knowledge, skill set and competencies to deliver the right solution to the right patient. @Manage effective agency partnerships; Work with partnership companies to ensure that positioning and messaging is aligned across companies @Ethics and Compliance - Contribute proactively to build a credible image and positive reputation for Novartis - Work within any given legal framework, Novartis Ethics and Compliance policies - Work to ensure a diverse and inclusive environment, free from all forms of discrimination and harassment.
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運動行銷企劃專案經理

Dec 2021 - Apr 2023
1 yr 5 mos
Taipei City, Taiwan
健身產業品牌行銷企劃及執行,並對效益進行分析與建議。 品牌對外推廣、異業合作及活動等規劃與執行推動。 檔期主題及內容規劃,有效挹注營收與新客。 數位社群行銷、線上活動統籌與執行,活動後檢討、進行修正並且提交結案。
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行銷專員Marketing Specialist

May 2020 - Nov 2021
1 yr 7 mos
Taipei City, Taiwan
東南亞新市場進藥與行銷操作,進行新市場的評估與潛力分析,計算Forecast與競品分析。
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資深執行專案

Oct 2017 - Mar 2020
2 yrs 6 mos
客戶類別:車商、錶商、統一集團 行銷活動企劃與執行、創意發想、客戶溝通、廠商發包、預算計畫、標案企劃工作。
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業務主任

Dec 2015 - Sep 2017
1 yr 10 mos
客戶類別:保險業、直銷商、精品、車商 行銷活動企劃與執行、創意發想、客戶溝通、廠商發包、預算計畫、標案企劃工作。
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董事長秘書

Jul 2015 - Sep 2015
3 mos
執行董事長交辦之資料搜尋及文書類工作,確認董事長行程、會議安排及記錄。

Education

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Bachelor’s Degree
生物科學系
2011 - 2015
Activities and societies
- 2014輔大領袖人才培訓團隊102屆輔導員 - 2014高中校友聯合總會25屆會長 - 2013高中校友竹苗分會17屆會長
Description
在學期間,參與了高中校友社團,和大家相處融洽一同籌辦許多大小活動, 在大二時受推選為竹友校友會會長,並在大三時當選全台校友總會會長, 在大四時勝任社團評審委員的工作,協助學校處理社團事務. 非常感謝老師們的提拔,能夠在畢業前獲得「大專院校優秀青年」的殊榮.