A recipient of the Bill Radke Memorial Baseball Scholarship, Aaron Heiden enrolled at the University of Wisconsin Stevens Point in 2007 and graduated with a bachelor's degree in business administration in 2011. He focused his studies primarily on finance, real estate, and insurance. Upon graduating, Aaron Heiden completed a financial representative internship at Northwestern Mutual, then worked in an apprentice capacity at Edward Jones. From there, Aaron Heiden served 3 years as an investment consultant at Scottrade. He subsequently worked 3 years as a branch manager at another Scottrade location in Eau Claire, Wisconsin. Since March 2020, he has provided clients with investment services through Northwestern Mutual in Milwaukee. Complementing nearly a decade of experience, he holds Wisconsin Life and Health Insurance licenses and FINRA Series 7, 9, 10, and 66 certifications. Mr. Heiden belongs to the National Society of Leadership and Success. His hobbies including exercising, hiking, spending time outdoors, playing golf, and attending concerts and music festivals.