• Provide expert digital marketing services to various companies, specializing in optimizing Google Ads and Meta Ads campaigns. • Conduct in-depth consultations with clients to understand their business objectives and devise tailored digital marketing strategies. • Optimize and manage account settings for clients, ensuring maximum ROI and campaign success. • Analyze performance reports, leveraging data insights to make data-driven decisions and continuously improve campaign performance.

• Managed Facebook and Instagram advertising campaigns for global online and offline events, overseeing 82 campaigns during the tenure. Successfully generated a substantial number of leads (15,119), contributing significantly to event registrations and achieving a positive ROAS. • Implemented Google Ads strategies to enhance brand awareness and expand the online presence of the company, achieving a CTR (Click-Through Rate) of 3.8% • Conducted benchmarking and competitor analysis, identifying industry trends and opportunities for improvement, leading to a 12% reduction in CPC (Cost per Click) for paid campaigns. • Collaborated with content copywriters to gather information and trends for blog creation, focusing on enhancing SEO and driving organic traffic. Achieved a 25% increase in organic search traffic through SEO-optimized blog posts. • Proficiently managed the CRM system, HUBSPOT, to streamline customer relationship management and improve lead nurturing processes.

Google Ads - TDCX • Served as a Google Vendor Sales Representative and Global Onboarding Specialist, achieving exceptional performance results throughout the tenure. • Consistently surpassed quarterly targets by 110%, demonstrating a high level of sales and marketing expertise. • Successfully managed and catered to the needs of over 1300 clients, including marketing agencies and small-to-medium-sized businesses (SMB).

• Recognized as a top performer of the month among the APAC region in May 2020, showcasing exceptional skills and expertise in digital marketing consulting and customer service. • Responsible for Large Customer Sales Clients for GRCN market.(Taiwan/Hong Kong/China) • Advised Google Ads clients on the implementation and optimization of marketing campaigns, leveraging insights from Google Ads and Analytics data to achieve maximum results. • Provided technical support and troubleshooting assistance to high-spending Google Ads accounts, as well as other Google platforms such as Google Analytics (GA), Merchant Center, and Google Tag Manager (GTM). • Guided advertisers in accurately setting up conversion tracking, remarketing lists, brand lift surveys, GA and GTM tags, enabling them to measure and analyze campaign performance effectively.

• Oversaw 50+ Taiwanese leisure groups within a diverse range of European destination. • Coordinating between clients, local offices and suppliers which are located all over the world.(incl.hotels,coaches and attractions) • Support various go-ahead groups, assuring seamless flow of operations.