402 W King St, Lancaster, PA 17603, USA
▪ Build a strong rapport with all assigned clients from Day One, overseeing all touchpoints of the
customer journey to manage client expectations throughout the development of original content
▪ Employ SEO best practices and innovative research techniques to accommodate the specific and
often highly sensitive editorial needs of each client
▪ Capitalize on the unique perspective of programmers and end-users to translate highly technical
material into easily understandable terms based on the intended audience
▪ Compile information from multiple sources, including client interviews, resumes, and public
information, to develop client profiles for disbursement across multiple mediums
▪ Ensure all profiles are optimized for specific social media sites ranging from well-known (Twitter,
Quora) to niche sites (MuckRack, Contently, F6S) based on client and branding needs
▪ Carry out article development and oversight of third-party blog postings based on client niches,
editing all content to maximize SEO results
▪ Brainstormed with other writers to devise ways to optimize individual workloads, introducing a blog swapping program to better align writers with their specialized niche and shorten article turnaround