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Aimie Kellers
Instructional Designer/Training Specialist/Prompt Engineer/Digital Marketer|Content Strategist
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Aimie Kellers

Instructional Designer/Training Specialist/Prompt Engineer/Digital Marketer|Content Strategist
Aimie Kellers is a versatile business analyst who leads businesses and clients through change and innovation to achieve sustainable and profitable results. Aimie excels in creating, executing, and optimizing integrated digital content and marketing strategies to drive engagement and grow customer bases. Because of her extensive knowledge of front- and back-end design, Aimie improves the user experience while incorporating SEO best practices and positively affects her client's bottom line. She quickly adapts to dynamic market conditions, acquiring speedy expertise in client niches, and has the skills to learn new technology rapidly. As a time management professional, Aimie can easily prioritize and balance simultaneous projects. Dual bachelor's degrees in Hospitality and Computer Science are part of why Aimie Kellers can easily converse with programmers and end-users with the same level of comfort. She has been a vital liaison between customers and software engineers throughout her career, serving as a welcome bridge throughout the software life cycle. Aimie prioritizes empowerment and independence as an educator, helping others gain confidence with technology.
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Millersville University
Lancaster, PA, USA

Professional Background

  • Current status
    Employed
    Not open to opportunities
  • Profession
    Educational Publisher
  • Fields
    Advertising
    Design
    Digital
  • Work experience
    6-10 years (More than 15 years relevant)
  • Management
  • Skills
    Excel
  • Languages
    English
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    UI/UX Designer, Instructional Designer, Illustrator, Teaching
  • Desired work locations
    Lancaster, PA, USA
  • Freelance

Work Experience

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Prompt Engineering Specialist, Content Creator, Corporate Trainer, Reputation Strategist

Jan 2023 - Present
17 State St, New York, NY 10004, USA
▪ Use ChatGPT and other NLP tools combined with 10+ years of writing experience to craft unique, niche-related content for clients’ social media and websites ▪ Formulate and execute strategies for branding clients by engaging with top-ranking social media sites and circulating niche-related content in accordance with SEO best practices ▪ Maintain campaign deliverables for an ecosystem of over 50 clients ▪ Generate monthly SERP and performance reports ▪ Assist in client work fulfillment projects across multiple ecosystems throughout the company
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Onboarding Specialist

Mar 2021 - Jan 2023
1 yr 11 mos
402 W King St, Lancaster, PA 17603, USA
▪ Build a strong rapport with all assigned clients from Day One, overseeing all touchpoints of the customer journey to manage client expectations throughout the development of original content ▪ Employ SEO best practices and innovative research techniques to accommodate the specific and often highly sensitive editorial needs of each client ▪ Capitalize on the unique perspective of programmers and end-users to translate highly technical material into easily understandable terms based on the intended audience ▪ Compile information from multiple sources, including client interviews, resumes, and public information, to develop client profiles for disbursement across multiple mediums ▪ Ensure all profiles are optimized for specific social media sites ranging from well-known (Twitter, Quora) to niche sites (MuckRack, Contently, F6S) based on client and branding needs ▪ Carry out article development and oversight of third-party blog postings based on client niches, editing all content to maximize SEO results ▪ Brainstormed with other writers to devise ways to optimize individual workloads, introducing a blog swapping program to better align writers with their specialized niche and shorten article turnaround
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Content Writer

Jul 2018 - Mar 2021
2 yrs 9 mos
Lancaster, PA, USA
▪ Integrated a natural talent for storytelling and exceptional research abilities to create original, engaging content and visual design projects for diverse audiences across multiple channels ▪ Provided comprehensive content development services, researching, writing, editing, and proofreading content for print and digital mediums to assist clients in reaching specific goals ▪ Developed and maintained a weekly content schedule, researching subject matter content to draft blog posts in support of client campaigns

Freelance Technical Writer/Proofreader

Dec 2004 - Jul 2018
13 yrs 8 mos
150 N Queen St, Lancaster, PA 17603, USA
▪ Balanced the daily responsibilities of a stay-at-home parent while staying abreast of the latest technology news and social media trends to maintain a successful, high-capacity freelance career ▪Served as a proofreader, technical writer, graphic designer, and fundraiser for multiple business entities and nonprofit organizations ▪ Leveraged understanding of best practices and proven strategies for digital marketing and search engine optimization to achieve top-ranking social profiles

Technical Writer / Software Tester

Jun 2004 - Dec 2004
7 mos
111 E State St, Quarryville, PA 17566, USA
▪ Collaborated with a specialized programming team, playing an integral role in the migration of all foundry programs from VAX Basic to .net ▪ Developed all life cycle documentation for new program implementations, including sketches, screenshots, beta test scripts, and user manuals to improve utilization and overall adoption ▪ Assisted the writing and testing of SQL queries on the new database and crosschecked all migrated data for completeness and accuracy ▪ Retrieved thousands of records from VAX Basic before migration to minimize the disruption to inventor communications ▪ Displayed an unparalleled ability to engage, motivate and empower staff and teams, providing technical support to plant employees on the front lines for improved productivity

Business Analyst

Mar 2004 - May 2004
3 mos
Mechanicsburg, PA, USA
Analyzed the software from the 2002 Ajilon client, using real-time data to analyze the database. Determined whether problems were data-related or software issues. Wrote SQL scripts for data migration and created Excel sheets for Management with findings of the investigation.
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Business Analyst

Jun 2003 - Feb 2004
9 mos
York, PA, USA
Handled investigations to determine system vs production issues. Created reports to test hypotheses and sent daily reports to management with data from AS400 and inventory counts. Acted as in-house Tester for all enhancements of all systems. Supported all employees with the Paint scheduling system (proprietary HD application). Created all documentation for current system and all enhancements. Trained all employees and supervisors on enhancements. Supported and trained all users and wrote all documentation for new Fabrication Tracking Software.

QA Tester, Technical Writer, Business Analyst

Jul 2002 - Apr 2003
10 mos
Mechanicsburg, PA, USA
Worked with developers to code and debug the Application that the client wanted. Made sure that requirements met results from JAD sessions. Wrote processes and user manuals. Thoroughly tested the System at all levels (unit, build and integration testing). Analyzed the test environments for issues to determine whether application builds were successful.

QA Testing Specialist/Technical Writer

May 2001 - Jun 2002
1 yr 2 mos
Lancaster, PA, USA
Created test plans, created and ran test cases, documented bugs, discussed design changes and wrote department manuals. Wrote all documentation for products. Ran UAT sessions.
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Tutor/Lab Tech/Aid to Department

Sep 1999 - Aug 2001
2 yrs 0 mos
Millersville, PA, USA
While attending Millersville University, provided technical support for students in Microsoft products and C++ on both SUN platforms and Visual Studio. Monitored SUN machines and assisted with student problems. Performed in-house tutoring of software, hardware, e-mail and Internet usage and acted as Computer Science Department Secretary in her absence.

Computer Teacher, Technical & Network Support

Aug 1998 - Sep 1999
1 yr 2 mos
Lititz, PA 17543, USA
In addition to teaching 3-5 classes per trimester (emphasis on MS Office products and Adobe PhotoShop), provided on-call technical support for all students, faculty and administration in a wide variety of applications. Helped design and maintain the 75+ computer network (Windows 95/98/NT).

Assistant to the President

Oct 1996 - Jul 1997
10 mos
Centerville, PA 16404, USA
Performed technical support for proprietary optical testing software and assisted with vendor contacts. Created brochures and newsletters for Corporate office. Monitored travel itineraries for sales team and acted as Corporate Liaison between Corporate office and three other locations.

Assistant to COO, CFO

Jan 1994 - Dec 1996
3 yrs 0 mos
New York, NY, USA
Assisted CFO in generating all hotel reports (daily and monthly). Filed all tax returns and extensions for 30+ entities (five properties). Assisted COO with vendor bids for projects and the creation of a new employee handbook for all five hotel properties. Assisted CFO with bankruptcy closing of a property. Generated consolidated month-to-date and year-to-date P&L statements for all five properties. Produced daily, weekly and annual Occupancy Reports for the five properties. Controlled Corporate office's expenses and charge-backs. Set up company's first e-mail account system and wrote a "user-friendly" manual for the five Controllers and Corporate office staff. Created new financial memorandum for future investors and worked with Ian Schrager reviewing weekly invoices and payments for the five hotels. Assisted Corporate staff and Controllers with system problems relating to the above mentioned applications.
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Volunteer

May 1991 - Sep 1993
2 yrs 5 mos
Paraguay
Preparation for and service in Paraguay, South America. Worked as a Shelter Promoter assisting native population in building affordable and decent housing. Languages spoken: Spanish, Guaraní.
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Assistant General Manager

Jan 1990 - May 1991
1 yr 5 mos
Secaucus, NJ, USA
After completion of Management Training Program, was promoted to Assistant General Manager of the 261-suite property. Involved in all aspects of hotel: housekeeping, operations, restaurant, bar, night audit, reservations, sales, customer service. Handled payroll, inventory, scheduling, hiring/firing and receiving and purchasing for the property.

Education

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Bachelor’s Degree
Computer Science
1998 - 2001
Activities and societies
Millersville, PA
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Master’s Degree
French and Spanish Translation
1993 - 1994
Activities and societies
Dublin, Ireland
Total Immersion French
1993 - 1993
Activities and societies
Brussels, Belgium
Description
Lived abroad for Berlitz total immersion school (no English) with a host family in preparation for Translation degree
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Bachelor’s Degree
Business Administration and Management, General
1986 - 1990
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Spanish
1985 - 1985
Activities and societies
Salamanca, Spain

Licenses & Certifications

Google
Credential ID: 202939821
Expires Sep 2024