● Responsible for all website optimization within the group
-Brand website (1111.com.tw) overall structure inspection and optimization, including the main network and its dozens of zone website. To track users entering 404, import Google Analytics, Tracking Code and add 404 Tracking syntax, solve the problem of duplicate content or duplicate urls, and improve the ranking of job names
● Website traffic data analysis
-Use Google Analytics to analyze the source of traffic, and test and analyze abnormal conditions to optimize and adjust. During this period, I proposed that Google Analytics natural search caused data confusion due to incomplete keyword AD tracking, and improved the problem that 404 pages were easy to push users out of the site
● Internal education and training
-In-house education for employees includes telemarketing, engineering, department heads and planning specialists. Construct SEO basic knowledge, how to create a site structure in line with search engine preferences, the content needs to stand in the user heart point of view to send, and assist business keyword evaluation
● Business cooperation and negotiation with different manufacturers:
-Include keyword advertising agency, web design company outsourcing. Enhance service projects and quality, negotiate keywords advertising agencies and web design companies, introduce to 1111 manpower bank to strengthen infrastructure and marketing pipeline services