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I'm a full-stack software engineer with an entrepreneurial spirit with 5 years of digital marketing, product management, and community management experience, working in tech (startup to FAANG), education, and music as well as leading a profitable startup. I'm a recent Flatiron School graduate and accustomed to the Agile methodology, working across technical and non-technical teams, and managing project roadmaps.

My interest and passion for engineering blossomed during my undergraduate career as I was working full-time during the day and attending class full-time at night. During this time, I started a company, Sweet Static, so that I could learn and grow skills from scratch with a real-world application of classroom learning and independent study. This company became profitable and noteworthy in New York City and along the East Coast of the United States, allowing me to hire a small writing staff to give others an opportunity similar to what I created for myself.

Full-Stack Web Development, Ruby on Rails, and JavaScript programming bootcamp.

Flatiron School

Taught and mentored by industry professionals in various fields from finance to marketing and entrepreneurship and executive communication skills, most notably Lawrence Zicklin (former Chairman of the Board of Neuberger Berman Group LLC).

Zicklin School of Business (Baruch College)

Suffolk County Community College

Software Engineer

Alex Beciana

Sweet Static

Founder, CEO

Growing at an average of 150% annually in audience size and web metrics. Organizing and promoting sold-out branded events and showcases across the Northeast United States region, including partnerships with Planned Parenthood, Everytown Gun Control, and the ACLU for charity benefits. Overseeing product development, graphic design, HR, editorial planning and editing, and business development. Working in close contact with music artists, management companies, photographers, visual artists, and performance venues of all sizes.

Collaborated on new community strategies - increasing completed events by 350% and a 260% increase in attendance, resulting in the empowerment of 13,000+ community members. Mentored and advised 800+ professional and student organizers (domestic and international) via community building/management and marketing resources to be used by student organizers. Promoted the community and product offerings via social media, email marketing, in-office events, and partnerships - working closely with sponsors - GitHub, JPMC, BlackRock, Amazon, Google, Twilio, etc. Created successful email marketing campaigns to an audience of over 140,000+ for various frequencies (seasonally, monthly, and weekly)

Major League Hacking (MLH)

Digital Marketing and Program Coordinator

Responsible for securing domestic and international coverage of events and artists by attracting the press via press releases, email correspondence, and networking. Created marketing and public relations guide to be followed by the label and its artists. Maintained close relationships with various radio stations, blogs, and retail stores

King Pizza Records

Publicity / Radio Outreach Assistant

Booked and kept track of 400+ events, resulting in $350,000 in revenue. Acted as the liaison between NYU and clients, trusted with high levels of sensitive information from both sides Maintained close relationships with CEOs and executives of national and international corporations and nonprofits. Assisted in the day-to-day operations that include answering phones, processing payments, handling inquiries, and taking messages.

New York University - Kimmel Center

External Events Scheduler

Managed 60-100+ events and concerts each month as well as additional space bookings on an event planning calendar. Calculated the risk/reward factors with events, making sure the venue stayed on/below budget. Grew and cultivated close relationships with other bookers/promoters, artists, and booking agents.

The Gateway

Head Events Booker / Talent Buyer

Acted as the liaison between IT web team and the faculty/staff of the Robert F. Wagner Graduate School of Public Service. Uploaded all content to the website while proofreading and editing copy while monitoring performance and providing feedback to the editorial team. Managed the timely deliverables of content to third parties. Worked closely with UX/UI designers while working on the frontend. Attended and contributed in SCRUM meetings to access deadlines and outstanding tasks for the website rollout.

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