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Alex Lu
Marketing Director
呂育璘 Alex Lu
61 Lab PR Marketing Co. Ltd.
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
台灣台北市
Professional Background
- Current statusEmployed
- ProfessionPR Specialist・Marketing Operations・CMO, Chief Marketing Officer
- FieldsMarketing / Communications・Public Relations・Insurance
- Work experienceMore than 15 years (More than 15 years relevant)
- ManagementI've had experience in managing 15+ people
- Skills
- LanguagesEnglish・Intermediate
- Highest level of educationBachelor
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsCMO or Marketing Manager
- Desired work locationsTaipei City, Taiwan
- FreelancePart-time freelancer
Work Experience
Election Campaign Consultant for City councilor
Job Description
1. PR Communication
2. Advertising Campaigns and media plan
3. Social Media Marketing
Marketing Director
Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design
Co-Founder
Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising campaigns and media plan
3. Sales promotion
4. Membership
5. Online store's daily operation management
Marketing Director
Job Description
1.Marketing strategy, annual plan and budgeting.
2.Advertising and media plan
3.PR & Event marketing
4.Sales promotion
5.Membership
6.Digital marketing ( on-line, social media, O2O marketing )
7.Visual Merchandise and Store Design
8.Store daily operation management
9.Customer service
Account Manager, Direct Marketing Dept.
Job Description
1.Develop new business partners (Banks) and maintain existing ones
2.Data analysis for discover customer insight and new opportunities.
3.Conduct 2 call centers with over 100 sales.
4.Develop well-organized sales campaigns and work closely with sales team to achieve sales goal.
5.Develop events and periodical for customers to raise their satisfaction.
Account Manager, Direct Marketing Dept.
Job Description
1.Develop new business partners (Banks) and maintain existing ones
2.Data analysis for discover customer insight and new opportunities.
3.Conduct 3 call centers with over 200 sales.
4.Develop well-organized sales campaigns and work closely with sales team to achieve sales goal.
Account Manager, Direct Marketing Dept.
Job Description 1.Data analysis for discover customer insight and new opportunities. 2.Develop well-organized sales campaigns and work closely with sales team to achieve sales goal. 3.Develop events and periodical for customers to raise their satisfaction.
Deputy Marketing Manager
Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design
Marketing Supervisor
1. Customers relationship management
2. Loyalty programs
3. Co-brand card programs
Education
Bachelor of Science (BS)
・
織品服裝學系Licenses & Certifications
World Business Strategist Association